Global omnichannel media agency Assembly names new APAC CEO

Global omnichannel media agency Assembly has promoted its APAC managing director Richard Brosgill (pictured) to chief executive officer, effective immediately. Brosgill will report to James Townsend, global CEO of Assembly and he will continue to oversee all Assembly operations in region.

With 13 years under his belt at Assembly, Brosgill’s ambition and intuition have had a profound influence on the agency’s global success – driving consecutive double-digit growth and capturing the rapidly maturing digital landscape in Asia by providing digital-first, technology-driven, omnichannel marketing solutions for leading global brands in the region.

Today, Brosgill has grown the team to 250+ people across eight offices, including Hong Kong, Singapore, China, Japan, Korea, Taiwan, Bangalore, and the agency’s newest office in Australia. 

“Brosgill has built our APAC business from the ground up. He represents the growth mindset, the ownership and creativity we value at Assembly”, said James Townsend, global CEO of Assembly and Stagwell Brand X Performance Network. “We see no ceiling in the APAC market.”

“It’s an honour to lead our brilliant collection of individuals across the region and I’m excited to continue our growth momentum through our Assembly of data, talent and tech.” reflects Brosgill on his new position.

“I’m incredibly proud of what we’re building in APAC,” added Brosgill.  “I remain clear-eyed and confident in our ability to navigate the nuance across APAC and find the change that fuels meaningful growth for our clients and talent as we challenge the status quo in region.”

Much of the agency’s APAC success is attributed to Brosgill’s unwavering commitment to redefining the agency-client relationship and driving continuous innovation through the development of future-facing technology, consultancy, and data propositions that strengthen the agency’s ability to meet modern client needs.

It has also manifested into alternative perspectives that inject new inspiration into the industry, such as the new critical role that agencies play as brands accelerate their pursuit of in-housing and consolidation. 

In addition to Brosgill, Assembly elevated two additional agency leaders in its regions to CEO and hired a new CEO in Europe. North America President Valerie Davis has been promoted to North America CEO, MENA Managing Director Faisal Dean has been promoted to MENA CEO, and Matt Adams has been hired as CEO in Europe. The three also report to Townsend.   

Globally, over the last two years, Assembly has transformed its business from the inside out – resulting in more media AOR engagements and double-digit growth globally and over 1600 employees worldwide. In late 2021, Assembly merged with ForwardPMX to become the flagship omnichannel media agency within Stagwell’s portfolio, and just last year, the agency underwent a refreshed brand identity to signal its next era of growth.

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