Girish Menon takes on global role at GroupM Nexus

Girish Menon has been appointed chief operating officer, global teams at GroupM Nexus. In this new role, he manages the unit's offshore delivery hubs in India, Latin America, and Poland, according to his LinkedIn. GroupM Nexus was formed last month comprising Finecast, Xaxis, and GroupM Services, and is led by global CEO Nicolas Bidon.

Menon was previously VP, client development APAC, GroupM Services for three years. In that role, he ensured the team had the required leadership and resources in the local markets to leverage its global infrastructure and serve the needs of GroupM's account teams and their clients. Before that, he was VP, client development, APAC, [m]PLATFORM, responsible for setting up local market client engagement capability.

He was also CEO, GroupM Malaysia for seven years and MD of GroupM Vietnam for close to two years. During his time in Malaysia, he built the agency's growth strategy and migrated it from a traditional media planning and buying agency to focus on the emerging digital platforms of that time, his LinkedIn said. The platforms included search, organic and biddable social, and programmatic.

In Vietnam, he oversaw MediaCom, MEC, Maxus, and Mindshare. He also launched GroupM Interaction in Vietnam in 2008. Before taking on the GroupM role in Vietnam, Menon spent seven years in Mindshare Vietnam and India. He was also the media director at JWT. MARKETING-INTERACTIVE has reached out to GroupM for comment.

Aside from GroupM Nexus, the agency also recently merged Essence with MediaCom to form EssenceMediacom, a new agency offering fusing the digital and data-driven DNA of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise. Nick Lawson now leads the newly formed entity as global CEO while Kyoko Matsushita takes on the role of WPP Japan CEO to aid the company in investing and expanding, high-growth markets.

GroupM's global CEO, Christian Juhl, said previously that the creation of GroupM Nexus and the merger to form EssenceMediacom allows GroupM to build "a tech-enabled future, side-by-side with our clients, that is accountable to advertisers’ growth goals and to our vision for an advertising ecosystem that works for everyone".

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