Giles Watson promoted to ECD at DDB Group Melbourne

DDB Group Melbourne has promoted Giles Watson to executive creative director, recognising his role in shaping the agency’s creative direction and his work for major clients.

Watson, who previously served as deputy ECD, will now lead the agency’s creative vision, working closely with chief creative officer Psembi Kinstan. Since joining DDB Group Melbourne in 2021 as a creative director, Watson has played a key role in expanding the creative leadership team and its growth to more than 100 staff.

His promotion follows a string of awards, including Movember’s ‘Mancestry’ and ‘The Mo is Calling’, Porsche’s ‘Taycan Arcade’ and NGV’s ‘Creative Index’.

Kinstan said Watson understood the power of a big idea.

“No-one works harder to get to the most original and effective work - every part of our business is improved by his leadership. He’s superbly strategic, an incredible role model and a deeply trusted partner to our clients,” Kinstan said.

Watson’s career includes time at Clemenger BBDO and Howatson+Co, where he delivered campaigns such as Matilda Bay’s ‘Rejected Ales’ and Snickers’ ‘Hunger Insurance’. His appointment follows the promotion of Matt Pearce to chief strategy officer.

Watson said he was both excited and intimidated by the opportunity.

“I was lucky enough to have joined a collection of incredibly ambitious minds here at DDB Melbourne – people who inspire me every day. I couldn’t be more excited to now have this opportunity to join them in shaping our next chapter.”