Garuda launches vintage merch with The Goods Dept

Celebrating the 76th anniversary of Indonesia's independence, airline Garuda Indonesia has collaborated with fashion concept store The Goods Dept. to launch a collection of thematic merchandise. Officially launching on Independence Day 17 August, the collection carries the vintage concept of the classic Garuda Indonesia logo from 1970 to 1985.

Customers will be able to buy exclusive products from the collaboration, which includes a unisex jacket with a keychain detail on the left sleeve pocket, a tote bag with two choices of different models and colours, a duffel bag that can be used for travelling, and other accessories online at the official sales channel of The Goods Dept and Garuda Indonesia through GarudaShop on its website page.

Irfan Setiaputra, president director of Garuda Indonesia, said that the launch of this exclusive product is one part of Garuda Indonesia's efforts to support the presence and proud movement of superior products in the country.

“By presenting the vintage feel of the Garuda Indonesia logo, I hope this launch can also represent the positive role and contribution of Garuda Indonesia in the history of the Indonesian nation, especially in bridging the needs of community mobility and logistics transportation throughout Indonesia in order to drive the regional economy as a locomotive of national development," Setiaputra explained.

He added that he hopes the collaboration with The Goods Dept can not only arouse the spirit of nationalism for all Indonesian people, but also “inspire and explore the potential of the nation's children in producing the best work”.

Founder and CEO of The Goods Dept., Anton Wirjono said that as the national flag carrier, Garuda is “inseparable from the history of the country of Indonesia”. He also added that the collaboration was a form of shared commitment in supporting the proud national movement towards quality domestic products as the result of the work of the nation's children”.

“As one of the retail companies created by the nation's children, we strive to bring the spirit of nationalism to Indonesia's young generation through one of the nation's icons, especially in the air transportation sector," said Wirjono.

The national airline made the news last June for complementing its cabin crew's face masks with face shields to ensure safety. This came amidst multiple complaints from passengers saying that they "did not know if the cabin crew were smiling or frowning as the masks cover most of their faces". Later on in October, Garuda placed a mask on the nose of its aircraft which aimed to feature the richness of cultural diversity and natural charm of Indonesia with the Balinese Barong motif, a typical Indonesian Komodo fauna icon, as well as various representations of cultural wealth and other national natural charms. In its Twitter post, the airline said it took 60 people and 120 hours to create the livery, and urged Indonesians to be part of the initiative by always committing to wear a mask.

Meanwhile, other brands are also celebrating Independence Day through creative ways, Pizza Hut recently unveiled its merah putih rectangular pizza, with a red upper half and a white bottom half in the likes of the national flag. 

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