EternityX onboards ex-Dentsu China CEO to drive global expansion

AI-driven marketing powerhouse EternityX has onboarded DJM Consulting's CEO and former Dentsu China CEO Deric Wong (pictured left) to accelerate its global expansion across APAC, Europe, and the Middle East.

As its chief business officer, global (CBO), Wong is responsible for overseeing business strategy, partnerships, and performance, aligning corporate objectives with a sustainable growth approach. With decades of experience, including serving as CEO of dentsu China and CEO of Omnicom Media Group Hong Kong respectively, this strengthened leadership positions EternityX to deliver innovative, culturally intelligent solutions, empowering businesses, clients, and agency partners to thrive in a rapidly changing global marketplace.

Joining Wong is Jean Kniss Loh as chief marketing officer, global. Loh is responsible for overseeing EternityX’s global marketing and communications strategies, elevating the brand’s visibility and positioning. Her role encompasses the development of integrated campaigns, thought leadership, and innovative storytelling to enhance client engagement and market presence.

With more than 20 years of experience in strategic communications and narrative development for global companies, Loh is the managing director and co-founder of DJM Consulting. Prior to this role, she held positions at FTI Consulting, Burson-Marsteller, FleishmanHillard, Ogilvy, and KPMG.

Eternity has also appointed Max Lee as global partner, China media integration. With over 15 years of experience in global advertising and media agencies including Carat, Mindshare, MediaCom, and PHD, Lee serves as managing director of DJM Consulting, where he bridges global ambitions with China’s intricate media landscape, creating culturally relevant campaigns that resonate with local audiences. His expertise enhances EternityX’s ability to stand out in competitive markets, delivering tailored solutions that drive meaningful impact, according to the release. 

The partnership between DJM Consulting and EternityX serves as a cornerstone in EternityX’s mission to “master the realm of Chinese audiences” while scaling its global footprint. EternityX and DJM Consulting founded by Deric Wong, align under a shared vision of actionable strategies that integrate innovation and cultural intelligence. This collaboration reflects DJM Consulting’s philosophy, “Don’t judge me”, and EternityX’s focus on connecting East and West through advanced marketing solutions tailored to complex markets.

As part of the partnership, EternityX will launch effective cross-border growth strategies in sectors such as beauty, banking, financial services, luxury, hospitality and travel. By leveraging EternityX’s proprietary ID Space and the integrated capabilities of PilotX, NaviX, and MediaX, the agency provides brands with precision targeting, enhanced communications, and expanded reach via exclusive media partnerships, to convert profitable Chinese audiences.

By combining patented algorithms, AI modelling, and audience insights, EternityX and DJM Consulting deliver actionable strategies that keep brands ahead of trends through research, thought leadership, whitepapers, and data-driven reports. 

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Charlene Ree, CEO of EternityX, said: “At EternityX, our vision has always been to empower brands to reach their full potential by connecting them with the world’s most dynamic audiences. Partnering with DJM Consulting is a pivotal step forward and enables us to scale our expertise and adapt to the unique needs of global markets.” 

“By combining DJM Consulting’s expertise with EternityX’s advanced technology, we’re empowering brands to thrive globally and setting a new benchmark in an interconnected and rapidly evolving world. Together, we are creating enduring value for clients and agency partners through innovation and cultural understanding,” Ree added. 

“This partnership aligns with the evolving global landscape, where business empowerment begins with unlocking new growth potential. At DJM Consulting, innovation is at the heart of everything we do. From challenging conventional thinking to evolving business models, we help companies rewrite their future potential. With deep expertise in strategic marketing, advertising, and corporatisation, DJM Consulting empowers companies to expand into high-growth markets with EternityX, while strengthening their media presence and brand positioning,” Wong said. 

“Success in global marketing today demands collective intelligence and the seamless collaboration of diverse expertise, to achieve a shared goal. Drawing from my experience of leading international creative, advertising, and media organisations, I’ve witnessed how agility, collaboration, and innovation - when paired with a deep understanding of markets - drive transformative outcomes. Our partnership represents an opportunity to push boundaries further, leveraging advanced technology to shape future-ready solutions,” Wong added. 

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