Estée Lauder HK/Macau appoints OMD Hong Kong to manage media duties

Estée Lauder for Hong Kong and Macau has appointed OMD Hong Kong to manage the media brief for its entire portfolio of prestige skincare, makeup, and fragrance brands.Already acquainted with overseeing media planning and buying duties for The Estée Lauder Companies Inc., OMD’s duties have now expanded, taking over the remaining 13 brands in the beauty group’s portfolio.Gary Wong, managing director of OMD Hong Kong commented, “It’s a real honour to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands. It’s been a pleasure working with the team and we look forward to extending this relationship to drive business growth for the rest of The Estée Lauder Companies’ portfolio.”The brands added to OMD’s docket include: TOM FORD BEAUTYBobbi Brown, OriginsClinique, Lab SeriesM•A•CGLAMGLOWToo FacedLa MerDarphinJo Malone LondonBy KilianEditions de Parfums Frédéric MalleThe new partnership commenced on July 1 and has a set duration of two years.“We are delighted to extend our partnership with OMD to leverage the team’s strategic thinking and innovation capabilities in media and advertising technology, as well as their in-depth knowledge of the Hong Kong market, to drive business growth,” said Vicki Au, managing director of Estée Lauder (Hong Kong) Limited.