Ed Sheeran and BTS promoter AEG sets up regional base in SG

Sports and live entertainment company AEG will be establishing its pan-Asian regional headquarters in Singapore. The promoter of several performance tours, including those by high-profile artistes' in Asia such as BTS and Ed Sheeran, has also bolstered its APAC senior management team with a newly-created role of SVP, AEG Presents, Asia Pacific and other new appointments.In a press release, AEG Asia president and CEO Adam Wilkes said that the move to Singapore is precipitated by its continued growth across Asia and Australia. "It’s the epicentre of business in the region and establishing AEG’s roots in the city solidifies our commitment to our partners and our growing business,” he added.As part of AEG's expansion plans, the company has named industry veteran Matthew Lazarus-Hall (pictured) as SVP, AEG Presents, Asia Pacific. In the newly-created position, Lazarus-Hall will oversee all touring, festivals and sports for AEG Presents across the pan-Asian region. He will report to Wilkes, who will now be based out of AEG’s new Asia Pacific headquarters in Singapore.With over 25 years’ experience in live entertainment business, Lazarus-Hall has held numerous senior roles, including his consulting business, Uncommon Cord, that runs a number of major events in Australia. He was also the CEO of Chugg Entertainment for 12 years, where he promoted hundreds of concert tours and helped develop two long running festivals, Laneway and CMC Rocks. Prior to Chugg Entertainment, Lazarus-Hall held senior leadership roles at Ticketek, Australia’s ticketing agency, overseeing marquee events including the Sydney Olympic Games and the Rugby World Cup.[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and re-imagining new ways for their marketing to become more customer focused, agile and interactive. Book your seats today.]In addition, AEG has brought aboard two senior executives: Taylor Agisim as VP, business development and Ryan Sandilands, VP, global partnerships. Agisim, who re-joins AEG having worked for the company in Shanghai, China in 2011-2012 and was most recently with FLASH Entertainment in Abu Dhabi, UAE, will concentrate on further expanding AEG’s platform in Asia Pacific. Meanwhile, Sandilands brings to AEG over 20 years of partnership experience through executive positions at Cirque du Soleil, Octagon, and the Women’s Tennis Association across both Europe and Asia.“AEG Presents has shown tremendous growth in other markets like the United Kingdom, Germany, and the United States and I could see the potential once they began developing in Asia and the Pacific region,” said Lazarus-Hall. AEG Presents is an arm dedicated to all aspects of live contemporary music performances.AEG’s expansion in the region has been marked by significant developments, partnerships and growth initiatives over the past two years, including partnering with The Mall Group to develop two innovative entertainment and sports venues in Bangkok; and entering into the tenth year managing China’s most successful arena, the Mercedes-Benz Arena in Shanghai.