Disney+ refreshes logo amid looming merger with Hulu

Disney has refreshed the logo and splash screen for its Disney Plus streaming service that aligns with its looming merger with Hulu. 

Hulu is an American subscription streaming media owned by The Walt Disney Company. As part of the Disney Entertainment segment, Hulu is an on-demand offering that provides access to shows from every major US broadcast network, libraries of hit TV series and films, including licensed content available exclusively on Hulu.

The new logo features a new teal background colour, which appears to be a mix between Disney’s iconic navy blue and the green that Hulu uses. It has shown on its official website and YouTube channel, a check by MARKETING-INTERACTIVE saw.  

Disney's own Media Kit is still showing the old logo, but the company has not yet explained or announced the logo change and the reason behind it. 

Since its establishment in 2019, Disney+ has been using a deep navy blue background colour for its logo, which relates to the brand’s iconic Cinderella castle logo, according to The Verge.  

MARKETING-INTERACTIVE has reached out to Disney+ for a statement. 

Last month, Hulu and Disney+ have set a deadline for subscribers to stop sharing their login information with anyone outside of their household.

According to Ars Technica, Hulu sent an email to subscribers earlier this year and announced that the company is adding limitations on sharing their account outside of their household.

On the other hand, Disney+ announced that Taylor Swift | The Eras Tour (Taylor’s Version), which is the concert film in its entirety for the first time and includes the song “cardigan” and four additional acoustic songs, will make its streaming debut on March 15, 2024, exclusively on Disney+.

The history-making, cinematic experience from the Taylor Swift | The Eras Tour directed by Sam Wrench, grossed more than US$260 million worldwide at the global box office, making it the top selling concert film of all-time.

Disney CEO Bob Iger said, “The Eras Tour has been a true phenomenon that has and continues to thrill fans around the world, and we are very excited to bring this electrifying concert to audiences wherever they are, exclusively through Disney+.”

Related articles:

Netflix treads cautiously by announcing weak forecast ahead of Disney+ launch
Disney+ hunts for SG-based marketing and comms talent ahead of SEA debut