In a WFH vindication, Digitas scores trio of China accounts

Digitas China has good reason to celebrate, having scored a trio of account acquisitions, including Zeiss COP, Abrecombie and Fitch (A&F), and Wellington College China. 

After a competitive pitch, Digitas China has won the outdoor integrated campaign business for the Zeiss optics series of Terra ED telescopes. This account includes digital creative, social, media, influencer cooperation, and video production.

Commenting on the pitch, Olivia Lu, senior marketing manager of Zeiss COP, said, "Although they (Digitas' dedicated team) were working from home, their productivity or enthusiasm has not been slowed down. It is their professionalism during this tough time that makes us more confident that Digitas will be an excellent partner in the future, and we look forward to their expertise in digital technology innovation to reinvigorate the brand."

Digitas China also won A&F's digital marketing strategy business, particularly for customer relationship management, including its diffusion line Hollister Co.

Launched in May 2020, Digitas will handle the brand's communications and marketing duties, and provide a highly mature consumer experience with innovative and personalised communications through the integration and connection of online data from A&F social channels, in-depth consumer insights, and analysis.

Lastly, Digitas will assist Wellington College China in developing digital platforms to enhance user experiences and upgrade the education provider's brand image. 

Michelle Liang, chief operating officer of Wellington College China, said, "Digitas had a comprehensive and deep understanding of digital strategies, marketing technology, user experience, and project management during the presentation. Wellington College China, together with Wellington College international, Huili Nursery and Huili School, look forward to taking our digital brand image to a new level with this website revamp."

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