Digitas names new MD, hires former Ogilvy SG managing partner

Publicis' digital agency Digitas, has appointed Rika Sharma, former managing partner at Ogilvy Singapore, as the new managing director for Singapore. During her eight year tenure at Ogilvy, Sharma built a reputation as an industry expert and a thought leader in the digital, social and content space, growing the Ogilvy business through many high profile pitch wins across the region.Prior to Ogilvy, Sharma ran her own marketing consulting business and previously worked at Prudential Consulting in Canada as a marketing and communications manager and was a consulting associate with Genesis Burson-Marsteller in India.In her new capacity, Sharma will be responsible for continuing to grow Digitas as a leading marketing transformation agency through the alchemy of strategy, data, tech, media and creativity. She will report into Annette Male, Digitas CEO APAC.“With great momentum behind them, it’s an exciting time to be joining Digitas. My ambition is to continue to propel the marketing transformation agenda for our clients and make Digitas the most successful Marketing and Digital Agency in Singapore, desired by talent, clients and industry experts,” Sharma said.“We were looking for the right person for some time but it’s been worth the wait and are thrilled to have Sharma join the team. Her leadership skills, relationship with clients and nurturing and inspiring team building will no doubt lead the agency to continued and greater success,” Annette Male, CEO APAC, Digitas said.