Digital agency RedComm unveils new logo after 20 years

Digital agency RedComm has refreshed its logo after 20 years. This comes as the agency understands that change is inevitable and recognises that agencies are "always required" to implement changes that can have a positive impact on brands and society, according to a press release. It is added that Redcomm’s new logo reflects its evolution, where it started from being a conventional agency to becoming an integrated digital agency, and is now evolving into an agency that fuses creativity with AI, data, and technology.

The new logo (pictured right below) sees the removal of RedComm's box, and shows half of the capitalised letter 'R' in white. It also spells out the agency name as "red comm" instead of "red communication". 

Damon Hakim, founder at RedComm, explained that the new RedComm logo was inspired by the importance of any business to take a leap in facing the ever-increasing dynamic changes of society in the all-digital world. “For 20 years we have provided creative strategic ideas for clients to achieve marketing and communication objectives. Our vast experience has made us understand more and more for what is needed to build a relationship between a brand and society. Starting from the way we use data, to identifying the correct target consumer behavior and communicating through social media, to telling stories through content, as well as measuring performance with data and using machine learning and AI technologies for more targeted and impactful implementations," Hakim added. 

Along with the launch of the new logo, RedComm introduces changes that reflect the vision, culture, management, methods, and passion to constantly take leaps. According to the agency, its new logo is just the beginning for further changes and breakthroughs that RedComm will bring to light over the next year. MARKETING-INTERACTIVE has reached out to RedComm for additional information.

To date, RedComm boasts to have initiated and handled campaigns for more than 500 brands, both local and global. According to its official website, some brands it has worked with include Samsung, Telkomsel, Line, Grab, Tokopedia, Traveloka, Coca-Cola, Starbucks, and UNIQLO. It is added that RedComm started out as a little agency in a little room, and has now become a group of five business units, helping brands "from Fortune 500 companies to new market challengers".

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