Dentsu Next debuts first pair of AI-inspired marketing solutions in APAC

Dentsu Creative's metaverse space Dentsu Next, has debuted its first pair of AI innovation marketing solutions MIXER&LUCIE, to reinforce commitment to establish meaningful connections with modern creativity between brands and consumers via the use of technology. 

The debut of MIXER & LUCIEaims to optimise all brand interactions and create unparalleled experiences dentsu brings to businesses through its integrated ecosystem to seize opportunities in the AI-led digital marketing era - to maintain brands’ relevance and inspire authenticity across the customer journey, according to Richard Tan, CEO of Dentsu Creative China. 

MIXER propels go-to-market strategy, significantly reduces product development time with data-led analysis & insights for competitive advantage. By analysing big data on consumer trends, social sentiments across APAC, MIXER explores hundreds of scenarios based on the marketing requests input by users. This solution condenses a process that traditionally takes months into hours, while ensuring each fresh idea isgenerated.

Upon the creation, MIXER addresses vital aspects of modern product ideation, including adapting to evolving market trends, understanding consumer needs and preferences, leveraging technology and data effectively.

Commenting on the initiative, Ron Lee, managing partner of Dentsu Next China, said: “Understanding the importance of transforming customer experiences through the creation of unforgettable moments that leaves lasting impressions, will be key to set one apart in this evolved marketing era.” 

"We've designed LUCIE to be a transformative asset in the customer experience journey. LUCIE seamlessly integrates into existing marketing workflows, enhancing them while creating a realm of new opportunities for brands to engage with their audience in meaningful ways,” said Kaz Tsuburaku, chief experience officer at Dentsu Creative China.   

The creative is also built on the fact that AI is becoming a cornerstone of customer service for businesses around the world, according to Alex Chu, creative partner, Dentsu Creative China. "The key to growth is to strategically engage with evolved consumers, while being in control with content and creativity, to meet growing demands and capitalise on market opportunities,” he said. 

MARKETING-INTERACTIVE has reached out to dentsu for more information.

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