Dentsu Malaysia appoints new MD of Media

Dentsu Malaysia has appointed Winnie Chen-Head (pictured) as its new managing director of Media. In her role, Chen-Head will be responsible for further driving the transformation and innovation of the network's media practice in the market.

Chen-Head will report to Audrey Chong, CEO of dentsu Malaysia. She assumes the role from Pankaj Nayak, who led dentsu Malaysia's media practice in an interim role since April 2023. He will now focus on his role as managing director of media, dentsu Singapore.

“With her proven track record in steering effective transformation and strategic growth within our network, Chen-Head is a natural choice to take our media practice in Malaysia to the next phase of growth. She takes over at a pivotal moment with the firm foundations that have been laid by Nayak in his time with us," said dentsu Malaysia CEO, Chong in a statement. 

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Chen-Head is a marketing strategist with over 23 years of experience. She first joined dentsu Malaysia in 2021 as head of product and solutions for its media business and has since played a key role in developing and scaling new solutions for clients, while leading consistent business growth.

Prior to becoming dentsu Malaysia's head managing director of media, she was partner, head of product and growth at the company. 

Concurrently, as head of iProspect Malaysia, Chen-Head is also leading the media agency to anchor itself as a digital-first agency and to refine its scope of offerings for clients, according to a statement.

Prior to that, Chen-Head was head of product, strategy and innovation at Mindshare Malaysia from March 2019 to June 2021. There, she led product development and partnerships, strategic marketing communications and media planning amongst others. 

Before entering agencies, she served as Fave's general manager of marketing and business development. In her career, she has also worked at major brands such as ZALORA Group, AirAsia and Celcom. 

“As we help our clients navigate an increasingly dynamic business landscape, innovative and transformative strategy and growth take centre stage. This is what we at dentsu are committed to delivering for our clients," said Chen-Head. 

"I am grateful to be able to work with our dedicated media teams in dentsu Malaysia in elevating brand transformation through impactful and agile media strategies that are adapted for the ever-changing external environment.”

Meanwhile, dentsu Indonesia has landed itself a new chief growth officer. The company appointed Anwesh Bosh as its new chief growth officer, succeeding Laode Hartanto, who will take on the role of chief growth officer for media, effective immediately.

Bose will report to dentsu Indonesia’s CEO Elvira Jakub while Hartanto will report to Aloysia Dian, media CEO of dentsu Indonesia.

In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and its clients to achieve the next phase of growth, according to a statement by the agency.

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