Dentsu Aegis makes business changes to SG team, says effect on people ‘limited’

Dentsu Aegis Network has made another round of job cuts in Singapore. In a statement to Marketing, DAN’s spokesperson said, “We’ve made some changes to the business in Singapore today. While we are unable to comment on the number as it affects our people, it is limited.”This comes months after it split its Asia Pacific regional business into three clusters from the original five, which saw Susana Tsui, former CEO of Dentsu Aegis Network China, exiting the agency after taking on the role last year. As the key regional hub, Singapore remained unaffected and its business separate from the Greater South cluster. Phil Teeman, former CEO, Dentsu Aegis Network SEA also left the agency shortly after the split of the regional business.The spokesperson also told Marketing that the new management structure in Asia Pacific was to enable markets in the region to react to changing client needs with speed and agility. “As the industry continues to become more complex and fragmented, we need to focus on creating simplicity; delivering value for our clients while building long-term and sustainable growth in our business,” the spokesperson added.Meanwhile in January this year, DAN restructured its media and performance business in Singapore into Brand Solutions, One Singapore Media Group and DAN Client Solutions. The restructure then saw a reduction in staff count by 2% across various levels.Last December, DAN witnessed a leadership change in Asia Pacific when former regional lead Nick Waters moved to London to take on the role of executive chairman of Dentsu Aegis Network UK and Ireland. Takaki Hibino took over as executive chairman of Dentsu Aegis Network Asia Pacific.