Deliveroo names new creative agency for SG market

Deliveroo Singapore has named VCCP as its new creative agency. As part of the duties, VCCP is tasked to reinforce Deliveroo’s passion for food and the value that Deliveroo brings to the lives of Singaporeans.

Minjoo Lee, head of marketing at Deliveroo Singapore said, “Since entering the market six years ago, Deliveroo has successfully built a strong brand presence in Singapore. We chose VCCP Singapore for their passion and creativity and are excited to see how our partnership will drive Deliveroo to the next level of our journey.”

Craig Mapleston, CEO at VCCP Singapore added, “Deliveroo, at just six years old, has a great synergy with VCCP in its fourth year in Singapore. We are two ambitious companies, not afraid to take on bigger, more established players. Our challenge is to make Deliveroo the preferred choice by strengthening consumers' affinity for Deliveroo, through more culturally driven strategy and creative.”

Most recently Deliveroo Singapore partnered with BenefitHub, an integrated lifestyle benefits and rewards portal, to offer its fleet of riders access to over over 200 everyday discounts and benefits, tailored to riders' needs. The partnership will also see riders receive up to 50% cashback on brands such as Circles.Life, Calvin Klein, Charles & Keith, DirectAsia Insurance, Klook, Shopee, Lazada, Sephora, Zalora, Crocs and Trip.com, among others. 

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