Deliveroo SG partner fast food chains to serve up bright and punny tattoos

Want a fried chicken tattoo? Well, here's your chance to get one. Burger King, Krispy Kreme and Popeyes have partnered Deliveroo Singapore to create temporary tattoos inspired by their best sellers in celebration of National Fast Food Day on 16 November.

Each limited edition design recreates a well-loved fast food item in bright, energetic colours, and features a playful Deliveroo icon. The temporary tattoos also come with food puns on the packaging, that complement each design. Consumers can collect the tattoos by ordering participating set meals on Deliveroo from selected Burger King, Krispy Kreme and Popeyes outlets from 15 November.

Burger King's temporary tattoo includes the food pun, "An absolute Whopper", to show consumers how they can never go wrong with choosing the popular item. For those craving a satisfying crunch instead, Popeyes' Louisana-style fried chicken temporary tattoo comes with the food pun, "Fried chicken feelings". Meanwhile, Krispy Kreme fans can get a temporary tattoo that says "Tastes like magic". 

The PR-led campaign is supported mainly by earned media engagements. While Deliveroo declined to share exact figures or ROI, its spokesperson said that the key outcomes expected for the campaign are increased brand love and top-of-mind awareness for Deliveroo; increased brand awareness of Deliveroo’s restaurant partners; and earned media share of voice.

"We are always looking for new ways to stay connected with our customers in a fun, positive, and uplifting way. National Fast Food Day presents an opportunity to bring together foodies through the love for fast food. The three restaurants are well-loved among consumers and were chosen based on their relevance to the occasion and their popularity on Deliveroo," the spokesperson said.

Aside from this interesting partnership, Deliveroo also gave back to society by joining forces with Impossible Foods to help diners leave a green footprint, one meal at a time. Both companies pledged to plant one tree in the Amazon rainforest for every Impossible dish ordered on the platform, from 15 September to 15 October, capped at 2,000 trees. Over 200 restaurants participated, including Da Paolo, Three Buns, and PS.Cafe, serving up a wide selection of plant-based options.

The campaign ran across several channels including paid digital ads, influencer engagement, social media content and Deliveroo in-app placements such as CRM and on-site banners. Deliveroo also sought to increase the number of orders of Impossible dishes and grow brand love as well as top-of-mind awareness.

It also celebrated Singaporeans' favourite dishes on National Day by asking the age-old question: "What is Singapore's national dish?" Seafood dishes topped last year's list, with chilli crab in particular "dominating the scene". According to Deliveroo, one of the largest food orders during last year’s National Day was a chilli crab order worth over SG$400.

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