Creative veteran Chow Kok Keong joins Innocean Indonesia

Innocean Indonesia has appointed Chow Kok Keong (pictured) as chief creative officer. In his new role, Chow will be based in Jakarta and will lead the creative department, working in partnership with James Lee Sang Seok, CEO of Innocean Indonesia.

Chow brings over two decades of experience and expertise in local and global brand communications, having handled a wide range of clients in SEA. He was previously at Hakuhodo, most recently helming the role of regional ECD, Hakuhodo APAC. Prior to that, he was ECD at Dentsu Utama Malaysia and, before that, creative director at TBWA\ Malaysia. Chow has also worked across several agencies including Publicis Malaysia, Naga DDB Malaysia, Wunderman Thompson Singapore and FCB Singapore, among others.

Chow said that he is extremely excited about his adventure with the Innocean network. "Being the biggest market in the region, Indonesia is definitely a place full of possibilities. I'm looking forward to creating exceptional marketing communications and creative innovations for our clients," he added.

Meanwhile, Lee said that Chow's appointment will be the beginning of a new chapter for the network. As the regional hub of business and communication, Innocean Indonesia will continue to expand our services in Indonesia and other markets in the APAC region. With more insightful brand strategies and stronger creative communications, I am confident that we can deliver outstanding creative innovation to our clients, upward and forward," he added.

Related articles: 
Dentsu Utama names Chow Kok Keong's replacement
Creative Catch-Up: Dentsu Utama’s Chow Kok Keong
Dentsu Utama promotes Chow Kok Keong to ECD