Clarins names media and eCommerce partner in Malaysia

French beauty brand Clarins has selected Mindshare Malaysia to manage integrated strategic media planning and buying, as well as performance marketing and driving eCommerce sales. This follows a pitch held in January.

Daniel Lim, senior marketing manager at Clarins, said it wanted a business partner that would accelerate its growth through the adoption of digital, tech and data. "Mindshare presented to us a compelling strategy to deliver that," he added.

Meanwhile, Dheeraj Raina (pictured left), MD of Mindshare Malaysia, said Clarins has made bold innovation is signature, and has a strong promise of responsible beauty. "We are delighted to be partnering with them to transform their consumer experience delivery across digital and retail. The category is poised to grow on e-commerce and we are excited to hack that journey for the brand," he added.

Separately in 2013, the beauty brand shifted its regional media account from Carat to Zenith, then known as ZenithOptimedia. The Clarins Group was established in 1954 and operates in 141 countries with 28 subsidiaries worldwide. The beauty division includes the Clarins brand, while its fragrance division previously included Mugler and Azzaro Parfums. In October last year, Clarins sold off its fragrance division to L’Oréal. Following the acquisition, the division now includes Mugler, Thierry Mugler (Fashion), Clarins Fragrance Group (CFG), CFG France, Cosmeurop and CFG UK. According to Clarins, these activities posted approximately RM1.5 billion sales in 2018.