Cebu Pacific takes over Burj Khalifa in tourism campaign

Philippine carrier Cebu Pacific has taken over the Burj Khalifa in Dubai to promote tourism in the Philippines. The activation is part of its "Fly to Happy, Fly to the Philippines," campaign which promotes tourism to the Philippines in 2025. It also aims to attract international tourists to the Philippines and evoke nostalgia among Filipinos in the United Arab Emirates (UAE).

This also marks the first time a Filipino brand has taken over the Burj Khalifa. 

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The projection featured images showcasing the natural beauty and cultural richness of the Philippines. These included well-known tourist destinations such as the beaches of Boracay, Palawan, and Cebu, and landmarks such as Mayon Volcano, the Chocolate Hills, and Mt. Apo. "We’re proud to share a piece of home on such a grand stage," said Cebu Pacific's president and chief commercial officer, Xander Lao.

Additionally, Cebu Pacific has announced a seat sale from 20 to 30 November 2024, offering discounted flights from major international hubs, including Hong Kong, Singapore, South Korea, Australia, and the Middle East for travel in early 2025.

Earlier in July this year, Cebu Pacific renewed its partnership with UNICEF for its new country programme for children, reaffirming its commitment to empowering children and young people in the Philippines and supporting local communities.

Cebu Pacific first partnered UNICEF’s Change for Good programme in 2016, a global initiative that aimed to convert spare change from passengers into life-saving supplies and services for children in need. Over the past eight years, the programme successfully raised over 91 million pesos for UNICEF’s lifesaving programmes for children in health and nutrition, education, protection, social policy, and emergency relief.

Cebu Pacific is the first and only airline partner of UNICEF in Southeast Asia for the Change for Good campaign, as well as the only local carrier that actively raises funds to support children in Philippines.

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