Bravo Media appoints Linda Lam in newly created role

Hong Kong-based out-of-home media agency Bravo Media has named Linda Lam (pictured) as chief growth officer to lead the MTR advertising sales team (East Rail Line, Tuen Ma Line, Light Rail and MTR Bus).

In a conversation with MARKETING-INTERACTIVE, a spokesperson from Bravo Media said this is a newly created role and Lam will report to Richard Petignaud, managing director, Bravo Media. In her role, Lam will play a critical role in driving the evolution and transformation of advertising products into digitally integrated solutions. This entails integrating digital technologies and platforms into the existing advertising products to enhance their effectiveness and reach.

Lam has over 20 years of experience in the advertising and media industry. She has experience in airport advertising across Hong Kong, Macao and mainland China, according to the release.  In September 2018, Lam assumed the role of head of in-house advertising and media at K11, where she demonstrated her leadership and strategic capabilities by setting up the in-house business department and spearheading initiatives to drive additional non-licensed revenue.

Richard Petignaud, managing director, Bravo Media, said: “I am very excited to welcome Lam to our leadership team. I fully entrust her capabilities and leadership can empower the team through an open-minded attitude, fostering the opportunities to grow and to thrive in the fast-moving media and marketing landscape.”

Lam added, “I’m thrilled to take on this role, which enables me to fully leverage my experience and skills. Alongside Bravo Media’s extensive advertising networks and embracing technologies to drive innovation, I’m eager to nurture the team to meet the evolving needs of clients, capture new opportunities in the Greater Bay Area and deliver exceptional results for our partners and stakeholders.”

Don't miss: MTR hands advertising remit for East Rail Line, Tuen Ma Line and Light Rail to Bravo Media

In July last year, MTR Corporation appointed Bravo Media to handle exclusive advertising concession for MTR's East Rail Line, Tuen Ma Line, Light Rail, and bus services, following a competitive tender process.  The contract spans 10 years, with an initial term of five years, commencing on 1 January 2024.

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