Bio-renewable technology platform EcoCeres names TBWA\ as agency partner

EcoCeres, a bio-renewable technology platform specialising in biomass utilisation, has appointed creative agency TBWA\ as its agency partner. 

By combining TBWA\'s strategic and creative approach with EcoCeres’ technologies, the collaboration aims to "redefine industry perceptions and promote the adoption of sustainable practices", said the company in a release.

TBWA\ has assembled a team of experts across Hong Kong, Europe, and Australia for the partnership. TBWA\Hong Kong will lead the development of brand strategy and design system, while its European partners will bring category knowledge and insights. Meanwhile, Sustain by TBWA\, headquartered out of Melbourne with expertise in sustainability, will ensure the overarching strategy is tightly aligned with sustainable practices.

According to the release, this collaboration marks a milestone for TBWA\ as the win coincides with the launch of specialty unit PLEX, a suite of B2B-focused services, and solidifies its commitment to driving transformative, innovative, and disruptive solutions in the sustainability sector. Meanwhile, EcoCeres is committed to sustainability and is exemplified by its production of 100% waste-made bioproducts including sustainable aviation fuels and extensive expertise in ESG reporting and compliance. 

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Philip Siu, CEO of EcoCeres, said, “This partnership will leverage TBWA\'s deep knowledge and expertise in the B2B space and sustainability territory, helping EcoCeres to communicate our value proposition with clarity and impact. Together, EcoCeres and TBWA are poised to make a real difference.”

“The partnership between TBWA\ and EcoCeres, is an exciting one, and we’re confident this transformative journey will unlock new possibilities, paving the way for advancements in sustainable solutions. Our partnership also presents an opportunity to further draw on PLEX, our B2B-focused expertise and creative capabilities to develop a compelling brand strategy and corporate identity, which truly reflects EcoCeres' pioneering work in sustainable solutions,” said Jerome Ooi, chief creative experience officer at TBWA\Hong Kong.

“With a shared commitment to transformation and innovation, TBWA\Hong Kong and EcoCeres are poised to redefine the boundaries of what is possible and inspire others to embrace sustainability as a core driver of progress,” Ooi added. 

MARKETING-INTERACTIVE has reached out to TBWA\ for more information.

Recently, TBWA\Hong Kong bolstered its creative leadership team with four new promotions, including promoting its executive creative director Jerome Ooi to the newly created chief creative experience officer role for the agency. In his new role, Ooi reports report to Joanne Lao, chief executive officer, TBWA\Greater China.

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