Big Tree turns billboards into backpacks

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OOH advertising solutions Big Tree is turning its billboards into backpacks, where 40 young children at Yayasan Chow Kit were inspired to embrace upcycling.

The children had the opportunity to colour and personalise their own pencil cases, crafted from Big Tree’s upcycled billboard vinyl.

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Along with the initiative, a sustainability-focused organisation, Mereka Innovative Education, part of the Biji-Biji Initiative, was engaged to lead interactive talks to help the children understand the importance of recycling and upcycling in a lively and approachable manner.

The event also featured a variety of engaging activities — the children enjoyed a mini-game designed to reinforce the day's eco-friendly message followed by the event’s highlight which was the colouring and personalisation of the upcycled vinyl pencil case session.

"We wanted to create a memorable experience for the children of Yayasan Chow Kit while raising awareness about the importance of upcycling. It's one of the smallest ways we can give back to our community, and we hope to do more as we continue to advance our sustainability efforts," Big Tree chief operating officer, Stephanie Wong, said.

A subsidiary of Media Prima Berhad, Big Tree offers integrated OOH solutions across cities, expressways, transit networks and retail hubs, utilising both static and digital media formats.

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