BBDO China's chief creative officer steps down to pursue entrepreneurial venture

BBDO China’s Nicole Ma (pictured) has stepped down from her role as the agency’s chief creative officer to embark on a new entrepreneurial venture, but she will continue to collaborate with BBDO in a new capacity.

In a conversation with MARKETING-INTERACTIVE, a spokesperson from BBDO said Ma’s decision to embark on her entrepreneurial venture is driven by her desire for new challenges and opportunities. Her departure signifies a natural evolution in her career and a reflection of her personal aspirations.

After dedicating valuable years to the growth and success of BBDO Shanghai, she feels compelled to explore this exciting opportunity and channel her creative energy into a different arena, the spokesperson said.

“During her tenure as chief creative officer, Ma has left an indelible mark on our agency, leading our creative teams to deliver outstanding work and driving innovative campaigns for our clients. Our best wishes are with her as she starts a new chapter,” the spokesman added.

When asked who will replace Ma, the spokesperson said as one door closes, another opens, the agency is excited about the prospect of welcoming new talent and the official announcement of Ma's successor will be made at the appropriate time.

According to her LinkedIn, Ma first joined the agency as executive creative director in 2006. She then rejoined the agency in 2021 as chief creative officer. Prior to BBDO, she was the chief creative officer at Proximity China.

Don't miss: BBDO beefs up creative leadership in China with new appointments as Leong Wai Foong steps down

Back in May, BBDO beefed up its creative leadership in China with new senior hires, as its chairman and chief creative officer for Greater China Leong Wai Foong steps down from his position to pursue his career as a musician and composer.

Since joining BBDO Greater China in 2006, Leong has played a key role in helping the organisation develop into one of the top creative agencies. He has been driving the company with his distinct creative approach and has influenced the company's creative direction which helped BBDO Greater China succeed. He then became chairman and CCO in 2015.

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