APAC B2B marketing agency GetIT gets acquired

Enero Group has acquired GetIT, a marketing agency specialised in B2B technology based in APAC, and ROI DNA, a B2B digital marketing agency based in North America, to accelerate the growth of global technology communications consultancy Hotwire. Both ROI DNA and GetIT will become part of the Hotwire Group to advance the consultancy’s network of global businesses with a combined team of more than 500 employees and 14 offices around the world. ROI DNA will operate as ROI DNA, a Hotwire Company.

GetIT will operate as GetIT, a Hotwire Company. Anol Bhattacharya (pictured right), GetIT CEO and the extended leadership team will also continue in their current roles. GetIT will extend Hotwire’s client services towards digital marketing, brand strategy, reputation management, and public relations through its offices in Singapore, India, Malaysia, and Japan.

Some of GetIT's clients in Asia include Cisco Systems, HP, Lenovo, StarHub, and IDC. Currently the GetIt team comprises 30 people. The company declined to comment on the monetary value of the acquisition. Bhattacharya said: “We’ve been able to grow rapidly across Asia with a clear market differentiator of delivering long-term value paired with short-term results.” He added that GetIT is excited to widen its horizons and partner with global teams and opportunities at Hotwire. The GetIT team, Singapore and Malaysia is pictured below:

Similarly, Matt Quirie, ROI DNA CEO and the extended leadership team will continue in their current roles. According to Enero Group, ROI DNA offers revenue accelerating suite of services to some of the world’s most significant technology companies and will further extend and transform Hotwire’s capabilities in North America. The leadership teams of the two companies will continue their core focus of driving greater scale and modern digital capabilities for high-growth and innovative technology companies in North America and APAC. Quirie added: “We started ROI DNA to drive ginormous results for our clients and to create a differentiated culture that asks each person to bring their whole selves, think outside the box, do it right, and have a hell of a lot of fun doing it."

These acquisitions come after Hotwire’s acquisition of McDonald Butler Associates in the UK in 2021. Enero Group shared that the acquisitions will allow the teams to scale services to innovative technology companies in North America and APAC, navigating complex reputation issues, building business-impacting stakeholder relationships, and delivering revenue growth on a larger scale. Enero Group also added that clients working with the Hotwire Group will be exposed to more opportunities to drive thought leadership, strategic consultancy, and growth across a wider set of communications and revenue generating expertise. 

Brent Scrimshaw (pictured left above), CEO of Enero Group said: “Adding sophisticated performance marketing capabilities in North America and APAC will create a global network of performance marketing expertise. This will unlock further opportunities for Hotwire to deepen their partnerships with some of the world’s leading technology companies.” He added that the acquisitions will continue Enero’s growth trajectory and positioning as a creative technology company.

Meanwhile, Heather Kernahan (pictured middle above), global CEO of Hotwire said: “We’ve already seen the impact that helping our clients with the right mix of services can have. The addition of ROI DNA and GetIT to our portfolio allows us to accelerate our reputation, relationship, and revenue services globally while adding performance marketing to provide a unique marketplace offering, which we believe, is the key to success in the current tech landscape.” She explained that the acquisitions will enable Hotwire to support clients with both long term brand awareness and near term sales results. However, she added that it was more than just the clients.

“Enero and Hotwire already attract and retain some of the best talent globally and aim to be the best working experience for all our teams – we are excited to bring this level of commitment to the whole employee to the ROI DNA and GetIT teams,” she said.

Recently, Global digital entertainment and media platform Azerion had also launched into the Asian market, following its successful JAPAC acquisition of creative solutions specialist Sublime and digital high impact advertising company Inskin Media. According to Azerion, it will focus its attention on the insights and intelligence that form strong campaign foundations to combine attention grabbing creativity with cookieless tech from the world’s best publishers and gaming experiences.

A few weeks ago, London-based Casual Films broke into Asia with the acquisition of HK production agency APV. Nick Francis, Casual Films CEO said that the end goal for the company is to build a global video production resource for global business.

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