Azerion eyes Asia growth following acquisition of Sublime and Inskin Media

Global digital entertainment and media platform Azerion has launched into the Asian market, following its successful JAPAC acquisition of creative solutions specialist Sublime and digital high impact advertising company Inskin Media.

Azerion aims to to provide its clients with access to a wider range of "scalable, high yielding and impactful ads", the company said in a press statement. It added that the integration with Sublime and Inskin will enable that while launching Azerion’s new Ad Studio. The ad studio offers unique capabilities to execute campaigns across three essential creative pillars comprising high impact display, gaming and video. According to Azerion, it will focus its attention on the insights and intelligence that form strong campaign foundations to combine attention grabbing creativity with cookieless tech from the world’s best publishers and gaming experiences.

Globally, Azerion, was founded in 2014 by two Dutch entrepreneurs. It serves a community of advertisers, digital publishers, game creators and consumers and currently caters to more than 425 million active users, 340 thousand advertisers and has more than 17,500 game titles across its portfolio of 2,400 game portals. Moving forward, Azerion JAPAC aims to create and sustain mutually beneficial partnerships with publishers, advertisers, and audiences while continuing to underpin everything that the company does.

Justin Lim, general manager of Sublime Asia Pacific will be leading the Asian commercial team as general manager, Asia at Azerion JAPAC. He said: “We are looking forward to opening up new markets and continuing to expand our footprint into the global marketplace while showcasing why our creative work is some of the best in the world."

He added that the merger will see "increased agency, client and publisher influence with unbeatable attention-grabbing creativity, tech, insight and data at the forefront" of what the company offers. 

Georgia Woodburne, managing director of Azerion JAPAC said: “Agencies want fewer, bigger and better partners to engage with and, from an internal perspective, the merger further supports Azerion becoming a leading digital platform and presents more opportunities for creativity, product offering and talent acquisition.”

According to Azerion, earlier in June, it had collaborated with Oracle Advertising, a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, eCommerce, customer service, with the addition of Oracle Advertising Bot Filtration. Oracle Advertising Bot Filtration will marketers and media professionals reduce losses related to invalid traffic by supplying customers with the most up-to-date bot-related invalid traffic data. Last year, it had also integrated two other oracle advertising solutions including Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety.

At the same time, according to Azerion, it has also taken steps into the metaverse through its partnership with Metaverse HQ to their Habbo metaverse. Habbo is an online game, and Habbo metaverse will be a new, fully integrated web3 server of the game. Metaverse HQ NFT holders will be able to unlock unique in-game collectibles by connecting their crypto wallets to their Habbo accounts. Habbo will also create a decorative community room for the collaborations as a social hub for the collection.