WE Communications rebrands to We. Communications

PR agency WE Communications has undergone a brand refresh aimed at helping businesses communicate through complexity in an evolving world. The refresh includes a new name, logo and revamped website.

The agency has transitioned from WE to We., reflecting what it calls a more human and unified identity that aligns with its founding values. The new deep plum-coloured logo features a circular design, symbolising collaboration, community, and limitless possibilities.

As part of the rebrand, We. is also evolving its Brands in Motion study, designed to provide insights into shifting business landscapes. The updated study is scheduled for release in the coming months.

Speaking to MARKETING-INTERACTIVE, Nitin Mantri, regional executive managing director for We. Asia Pacific, said the refresh marks a key inflection point for the agency, providing an opportunity to unify as a global brand and strengthen its market positioning.

"Throughout our history, we’ve worked at the intersection of technology and humanity, helping brands navigate complexity and move ideas forward," he said. "The agency’s DNA has always been about bridging technology and humanity and this refresh allows us to lean into our founding values and belief that real strength comes from working together while strengthening our commitment to guiding clients through change and transformation," Mantri said. 

He said the rebrand also reflects a sharpened value proposition, ensuring We.’s solutions remain relevant, differentiated and future-focused as it helps clients navigate today’s complex business landscape.

"From reshaping culture for company transformation to helping communications teams implement AI effectively, we’ll continue to deliver excellence in technology while building on two of our fastest-growing areas of business - health and corporate reputation and brand purpose.

"This evolution in our brand identity positions We. Communications to continue innovating and delivering exceptional communications solutions that help clients cut through complexity and connect with their audiences in authentic, impactful ways," he added.

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In Singapore, this strengthened positioning builds upon its expertise in blending communications with data-driven strategies and digital-first thinking to create meaningful connections and business impact across key sectors including public sector, travel and tourism, tech, and B2B industries, said Daryl Ho, managing director of We. Communications Singapore.

“The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times,” Melissa Waggener Zorkin, global CEO of We., said. “Whether unveiling a new drug discovery or responding to a global crisis, organisations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive.”

We. confirmed there will not be any personnel changes following the rebrand while We. owned agency brands like AvianWE will transition to the new branding later this year.

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