Another IPG Mediabrands lead heads to Entropia

Ramakrishnan C.N. (Rama) has joined Entropia – as partner in integration after spending eight years at IPG Mediabrands Malaysia as managing director.He was previously involved in the unit of IPG Mediabrands which included UM clients such as J&J, Dutch Lady and Sony Pictures, apart from running the BPN brand. As head of strategy and consulting, he played a key role in many of the significant pitch wins for the company.“These are interesting times for the brand marketing ecosystem. Intense fragmentation in data and tech solutions has made things more complex than ever for the marketer. The need for a white sheet approach in this space has never been more acute. I am excited by the vision of Entropia and the task that it has set out to achieve,” Rama said.“Rama has been an exceptional partner in my journey of last eight years – his growth and accomplishments have been a source of much pride and delight. I am glad we are again sharing the same platform. I have no doubt that his best is yet to come,” Prashant Kumar, senior partner of Entropia, said.Entropia recently hired former IPG Mediabrands heavyweight Kumar in May, he was the president of IPG Mediabrands in Asia world markets and CEO of IPG Mediabrands Malaysia.