Mutant makes foray into Thailand, names new country manager

PR and communications agency Mutant has made its foray into Thailand, expanding its regional capabilities with Vorasit Turongsomboon at the helm to scale its operations locally. 

 As country manager, Turongsomboon (pictured) is tasked with growing Mutant’s presence across Thailand, as well as providing support for regional clients by leading, running and delivering strategic and results-driven campaigns across PR, content, social media and branding.

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Turongsomboon, who was previously managing director at MSL Thailand and spent almost 10 years with Procter & Gamble Thailand, brings more than 15 years of experience to Mutant.

Most recently in his role at MSL Thailand, Turongsomboon was responsible for significant business wins such as Nestlé, PTTEP, Arcelik Hitachi, and Hong Kong Tourism Board, as well as leading the group through transitions and restructuring the firm’s strategic approach to PR. Prior to this, Turongsomboon was a senior brand manager at P&G for nine years, leading PR and communications for brands in Thailand, including SK-II, Olay, Pantene, Head & Shoulders, Downy, Gillette and Oral-B.  

The addition of the Mutant Thailand brings the agency’s regional headcount to 60, including Singapore, Malaysia and Indonesia teams.

“Thailand is an incredibly exciting market with huge growth potential - and client demand made it an obvious choice for us to factor it into Mutant’s regional growth plans,” said Joseph Barratt, Mutant CEO. He added that the Thailand team has hit the ground running.

Turongsomboon added that Thailand’s PR landscape is evolving very fast, and so it’s apt that Mutant stands for the ability to adapt and evolve.

“It takes a collective team of strategic PR experts with a deep understanding of local Thai media and the influencer landscape to achieve results with both speed and quality. With Mutant’s regional network of experts across ASEAN and the agility of being an independent agency, I am excited to bring everything Mutant has to offer to both clients and potential talent in Thailand,” he added.

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