ZALORA brings Italian fashion brand PINKO onboard as it expands range

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Clothing platform ZALORA has revealed that Italian fashion brand PINKO has launched on ZALORA Singapore and Malaysia, bringing its diverse range of options to online shoppers in the region.

Renowned for its commitment to exquisite workmanship, sophisticated design, and stylish, sensual, and feminine aesthetics, shoppers can now browse and purchase PINKO's latest collections with ease and convenience on ZALORA.

The brand’s most coveted LOVE bag will also be available on ZALORA Luxury, adding to the excitement of the launch.

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"We are delighted to welcome PINKO to ZALORA Luxury. PINKO's reputation as a premier fashion brand precedes them, and we are confident that their unique and trend-forward collections will resonate with our customers. This collaboration aligns perfectly with our mission to provide our customers with access to the most sought-after brands and products," said Mariella Merlino, the head of luxury at ZALORA in a LinkedIn post by the group.

The news comes as more ecommerce platforms look for new ways to draw in shoppers. Recently, Lazada group released LazzieChat, an eCommerce AI chatbot powered by OpenAI’s ChatGPT technology in Microsoft’s Azure OpenAI Service to provide a more personalised shopping experience to its customers.

LazzieChat, the first of its kind in Southeast Asia, will answer a user’s shopping queries and act as a personal shopper by offering personalised suggestions and product recommendations based on a user’s queries.

“By combining the scale and power of Microsoft Azure OpenAI Service with the breadth of Lazada’s consumer reach, this collaboration will transform the shopping journey for Lazada’s customers, sellers, and brands,” said Diomedes Kastanis, CTO for Microsoft in Asia Pacific, in a statement by the brand.

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