Wunderman Thompson promotes Carter Chow to CEO Greater China

Wunderman Thompson has promoted Carter Chow (pictured) to chief executive officer of Greater China with immediate effect. He was previously CEO of Wunderman Thompson China. It is a new role that the promotion comes as Wunderman Thompson focuses on building a united approach and strategy in Greater China, as more client opportunities call for a consolidated response from agencies.

In his new role, Chow will cooperate with Maggie Wong and Evan Teng, CEO of Wunderman Thompson Hong Kong and Taipei respectively, to create a more consolidated response to the opportunities and challenges that present Greater China clients. Chow will report to Audrey Kuah, CEO of APAC.

With 25 years of experience, Chow returned to the agency leading the digital transformation of J. Walter Thompson as CEO where he was credited to have modernised the entire service offering. According to his LinkedIn, Chow had helmed the role of CEO of Wunderman Thompson China for over four years. In 2019, Chow led the merger of Wunderman and J. Walter Thompson in China by combining and elevating existing teams to bring new and integrated capabilities to the China market. 

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Ewen Sturgeon, international CEO of Wunderman Thompson, said: “Chow is known for building a robust and successful business with people at the heart of it all; encouraging a culture of creativity and growth. I have no doubt Chow will take our Greater China business to new heights with a united approach.”

“We have exceptional teams and excellent capabilities in many of our markets, especially within the Wunderman Thompson Greater China offices. From Shanghai to Beijing, Guangzhou, Hong Kong, and Taipei, each office brings its distinct and market-leading expertise. We can achieve remarkable feats when we‘re all in it together, empower one another, and harness our collective synergy," Chow said.

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