Marketers, it's time to find out how your luck fairs in the Year of the Snake

As we say goodbye to the craze-filled Year of the Dragon, the next limbless zodiac slithers into 2025 with more questionable tricks up its metaphorical sleeves. Will the Year of the Snake shed some positive light on the marketing industry this year?

But before we dissect what is in store for marketers, let's see what the global economy of 2025 is looking like. The global economy is poised for a transformative year marked by significant shifts and challenges. According to reports, the Monetary Authority of Singapore (MAS) noted that the nation's real GDP growth is projected to range between 1% and 3%. This cautious outlook reflects broader global uncertainties, including ongoing trade tensions and geopolitical risks.

Deloitte's 2025 economic outlook highlights several critical factors shaping the global landscape. Inflation, labor markets, and supply chains remain pivotal concerns, with new policies expected to influence economic resilience. Additionally, Deloitte predicts a surge in generative AI adoption, which will drive technological advancements and reshape industries. 

In Chinese culture, the snake harbors characteristics of wisdom, intelligence and charm. The reptile also symbolises transformation and creativity, which is fitting for marketers going into the new year. Last year, MARKETING-INTERACTIVE sat down with some industry professionals to find out what we can expect in the years to come. Majority touched on the importance of human authenticity in a market where artificial intelligence (AI) is prominent, emphasising the need for marketers to harness the strength of creativity to capture audiences. 

With AI revolutionising the marketing industry, offering both opportunities and challenges for professionals, this year marketers must go beyond using it at a surface level to really drive productive outcomes. In fact, AI has become an advancement in technology that is unavoidable with 81% of marketers reporting that their organisation is currently using GPT models such as OpenAI’s ChatGPT and Google’s AI Gemini, formerly Bard.

More specifically, 55% of marketers say their organisation’s adoption of GenAI can best be described as partially integrated across selected marketing functions. 71.4% of respondents also said that AI capabilities are most extensively utilised by content teams, underscoring the pivotal role AI plays in content generation.

As we move further into 2025, the marketing industry is set to continue its trajectory of growth and innovation, driven by AI technologies, creative expressions and an ever-increasing focus on customer experience. With that in mind, it never hurts to get a head start on preparing for the new year, so let's take a look at how your zodiac sign fairs in the Year of the Wood Snake based on forecasts taken from the Yuan Zhong Siu website. 

Snake (1929, 1941, 1953, 1965, 1977, 1989, 2001, 2013, 2025)

Career: 3/5

For individuals born in the Year of the Snake, perseverance is key this year if you wish to achieve steady growth. You may hit a few bumps on the road, or even hit a plateau, so it is important to keep moving forward. For entrepreneurs specifically, your network and funds will be the deciding factor on how far your business will go. 

Wealth: 1.5/5

Bad news for our slithery friends as it seems your finances might be taking a hit this year. It is important to be wary of money matters and approach it with caution and care. People born in the Year of the Snake are also warned to pay close attention to contracts and legal documents to prevent costly blunders. 

Lucky colours: White, Cream, Light Grey, Barbie Pink

Horse (1930, 1942, 1954, 1966, 1978, 1990, 2002, 2014, 2026)

Career: 1.5/5

This year is no time to be horsing around for those born in the Year of the Horse. 2025 is the year for individuals to take the reins on their career to ensure its moving in the right direction. Building your network is extremely important but be warned of people with ill intent. For business owners in particular, remember not to rush into decisions and be more perceptive of your manpower. 

Wealth: 2/5

Keeping on top of your spending habits is important this year. Ensure that you avoid repeating poor financial choices and be cautious when entering into a contract or agreement. With that in mind, be sure to expand your network, maybe take your mentor out to lunch, you'll never know what you might gain from it. 

Lucky colours: White, Silver, Mauve, Red

Goat (1931, 1943, 1955, 1967, 1979, 1991, 2003, 2015, 2027)

Career: 3/5

Good news Goats, your career is on the rise! Despite possible obstacles and stagnation, the challenges presented to you are opportunities in disguise. Be prepared to break free and soar with your non-existent wings when the right opportunity arrives. Those in the business sphere are urged to remember that innovation comes from challenges, and adaptability is essential grow in an everchanging market. 

Wealth: 3/5

Your financial situation looks promising despite challenging situations. Overseas ventures are in the cards, and learning about global trends could lead to significant rewards. With a year of hard work ahead, effort and dedication are essential for fruitful gains. Practical investments and cautionary planning will allow your financial situation to thrive under pressure. 

Lucky colours: White, Silver Grey, Beige, Indigo

Monkey (1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016, 2028)

Career: 2.5/5

Those born in the Year of the Monkey are about to embark on a career rollercoaster. You may feel the need to switch careers, but it is advisable to stand your ground for now. Business owners in particular are urged to keep their operations running smoothly and avoid making rushed decisions. 

Wealth: 1.5/5

A blow to your finances may be in the cards for you, but practicing careful financial management will help you avoid that. Avoid risky investments and focus on budgeting what you already have. Monkeys are naturally resourceful, so play that to your advantage and find creative ways to boost your income. 

Lucky colours: Beige, Army Green, Dusty Lavender, Fuchsia Pink

Rooster (1933, 1945, 1957, 1969, 1981, 1993, 2005, 2017, 2029)

Career: 3.5/5

Roosters, your career is about to take flight. For salaried workers, now is the time to strut your talents as promotions and increased responsibilities are in your favour. Business owners, laying a concrete foundation before any expansion is crucial this year. Additionally, ensure you foster a strong team spirit within your company for your business to thrive. 

Wealth: 3/5

Your career isn't the only thing on the up-and-up this year. Opportunities to increase your earnings will present itself in the form of hard work and strategic investments. Those in business are prompted to say grounded and focus on practical strategies within your business to reign in your wealth. 

Lucky colours: Yellow, Orange, Scarlet Red, Pastel Pink

Dog (1934, 1946, 1958, 1970, 1982, 1994, 2006, 2018, 2030)

Career: 5/5

Those born in the Year of the Dog, this is your year! 2025 marks a time for achievement and growth in your career. Business owners are urged to seize new opportunities to stay ahead of the curve. Salaried workers can expect promotions and pay increments if they display outstanding performances.  

Wealth: 5/5

Following the luck from your career, individuals born in the Year of the Dog can expect increased income due to the success in their job scope. Despite this, it is important to avoid unnecessary spending and save wisely to see your wealth multiply.

Lucky colours: White, Blue, Kelly Green, Taupe

Pig (1935, 1947, 1959, 1971, 1983, 1995, 2007, 2019, 2031)

Career: 1.5/5

For individuals born in the Year of the Pig, you may face challenges in your career due to stiff competition and uncertainties. You are urged to upgrade your skill set to remain relevant in your sector, and ensure strategic planning is in place to keep your business on track. 

Wealth: 1.5/5

With below-average luck this year, those born in the Year of the Pig have to be cautious of spending and save for the future. Business owners have to be aware of potential traps in financial dealings, and make sure valuable relationships are preserved for steady financial flow. 

Lucky colours: Emerald Green, Grey, Maroon, Violet

Rat (1924, 1936, 1948, 1960, 1972, 1984, 1996, 2008, 2020, 2032)

Career: 3.5/5

The lucky stars are guiding those born in the Year of the Rat this year as opportunities are set to present themselves in your career. For individuals in business, talent management and clear goals can lead you to success. You are reminded to work hard to achieve your goals to allow for positive break throughs in your career.

Wealth: 4/5

With career luck in play, your income is also set to benefit. Pay raises and valuable travel opportunities are set to arrive, however, it is important to be cautious of risky ventures, only commit after doing your thorough research. 

Lucky colours: Red, Violet, Bright Yellow, Khaki

Ox (1925, 1937, 1949, 1961, 1973, 1985, 1997, 2009, 2021, 2033)

Career: 3.5/5

As your career makes its steady climb upwards, those born in the Year of the Ox can expect a boom in the job sphere, as long as you move in confidence. Entrepreneurs, focus on building a strong team to support your business. Workers are encouraged to learn new skills like AI to boost your skillset and portfolio.

Wealth: 3.5/5

Wealth is set to pour in for individuals born in the Year of the Ox, particularly in fields such as sales, training or services. Be cautious of your love for luxury as it can lead to overspending.  

Lucky colours: Bright Green, Ash Grey, Light Brown, Magenta

Tiger (1926, 1938, 1950, 1962, 1974, 1986, 1998, 2010, 2022, 2034)

Career: 4.5/5

Luck roars into the new year for those born in the Year of the Tiger as there will be a number of opportunities to showcase your talents. Seize the moment to show off your stripes and be sure to yield the rewards from your respective jobs. Those in business are urged to step out of your comfort zone and explore new opportunities to grow your business. 

Wealth: 4/5

Tigers, expect to pounce on financial growth this year as you'll be diversifying your monetary returns in areas such as venture capital, hedge funds, or stock investments. Careful financial planning and budgeting will help prepare you for unexpected turns. 

Lucky colours: Sage, Mocha Brown, Grey, Lavender

Rabbit (1927, 1939, 1951, 1963, 1975, 1987, 1999, 2011, 2023, 2035)

Career: 4/5

Individuals born in the Year of the Rabbit can expect a smooth journey to achievement when you map out your goals. Those in business are urged to focus on market dynamics and strategic connections to get ahead of the competitive curve. Navigating the broader economic environment and adapting to market shifts, along with planning, can lead to outstanding results in the workplace. 

Wealth: 5/5

Rabbits, luck is definitely on your side this year with the numerous streams of revenue set to pour in. You will accumulate your wealth quickly, so enjoy this prosperous time. However, you must remember to stay humble as good deeds can multiple your good luck. 

Lucky colours: Wine Red, Baby Pink, Purple, Chestnut Brown

Dragon (1928, 1940, 1952, 1964, 1976, 1988, 2000, 2012, 2024, 2036)

Career: 5/5

Those born in the year of the Dragon are set to have a stellar time in your career. With your strong execution and decisiveness, success is definitely in your cards. Dragons are urged to embrace new opportunities and be bold this year to reach new heights in the job sphere. 

Wealth: 4/5

Support from benefactors will allow streams of wealth to pour in this year. Despite significant earnings, Dragons are cautioned to avoid flaunting their wealth or overspending. Travelling for business opportunities is in your cards this year and will likely reap significant returns. 

Lucky colours: Metallic Silver, Gold, White, Burgundy

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