Content 360 2025 Singapore
Singapore Airlines extends F1 Singapore GP title sponsorship until 2028

Singapore Airlines extends F1 Singapore GP title sponsorship until 2028

share on

Singapore Airlines (SIA) has renewed its title sponsorship of the Formula 1 (F1) Singapore Grand Prix for another four years, continuing its longstanding partnership with the country's highly anticipated event. 

SIA has been the title sponsor of the event for 11 years, beginning with the 2014 edition of the race. This latest extension will cover the event, which will continue to be called the "Formula 1 Singapore Airlines Singapore Grand Prix", from this year’s race through to the 2028 edition. The event is scheduled for 3 to 5 October this year at the Marina Bay Street Circuit.

The Singapore Grand Prix has evidently bolstered Singapore’s reputation as a business and tourism hub, with numerous international events and meetings organised to coincide with the race. 

Don't miss: Lando Norris, Oscar Piastri star in heartstopping new DP World film shot in SG

"The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub," said Lee Lik Hsin, chief commercial officer at SIA. 

He added, "This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore". 

In tandem, Emily Prazer, chief commercial officer at F1 said the company is thrilled with the extended title sponsorship, adding, "Singapore has become one of the most revered Grands Prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event. We look forward to continuing to work with them to further elevate this event for years to come". 

The renewed title sponsorship comes after SIA extended its previous F1 Singapore Grand Prix sponsorship back in 2022. Prior to that, SIA extended its sponsorship in 2018 and 2020 for two years respectively. 

At last year's F1 Singapore Grand Prix, the Marina Bay Street Circuit welcomed a sold-out crowd of 269,072 fans, the highest since the circuit was updated in 2023 due to the redevelopment of the Bay Grandstand.

Related articles:
Formula 1 race cars and fireworks burst through CBD screens in dynamic 3D ad

Dior taps F1 racer Lewis Hamilton as new brand ambassador

Bang & Olufsen name F1 racer Charles Leclerc as new brand ambassador

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window