Oatside and CASETiFY bring creative expression back to school in new collaboration

Singaporean-owned oat milk brand Oatside and phone accessories brand CASETiFY have collaborated on a new collection. The collection titled "Oatside x CASETiFY" blends playful designs with practicality and offers a range of customisable accessories that are as fun as they are functional, perfect for the back-to-school season.

The partnership combines bold creativity with functional, leveraging CASETiFY’s tech expertise and OATSIDE’s whimsical energy to transform everyday tech accessories into personalised statements that celebrate individuality and practicality. 

Inspired by the nostalgic self-expression found on school lockers, the collection brings playful individuality to tech accessories. Just as lockers were personal canvases filled with doodles, stickers, and secret stashes, the collection aims to celebrate that spirit with bold designs. 

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A highlight of the collection is the Oatside custom locker case, which can be personalised with consumers’ names. The range includes iPhone, Samsung and Google phone cases, AirPods cases, Snappy cardholder stand, Snappy grip stand, Snappy bioVeg wallet, and MacBook cases. All of which features Oatside’s quirky Bearism mascot and witty quotes.

Additionally, the collection includes the sticker case and features locker-inspired personalities such as 'Athlete Locker', 'Slacker Locker', and 'Popular Girl Locker', each adding a playful and unique touch to the designs.

According to CASETiFY when MARKETING-INTERACTIVE reached out, the collaboration "felt natural" as it Oatside's commitment to quality and creativity aligns seamlessly with the accessories brand's values. "Together, we’ve created a collection that not only celebrates individuality but also brings a touch of fun and whimsy to everyday tech accessories. It’s a partnership rooted in shared creativity and an appreciation for bold storytelling," said CASETiFY. 

This isn't the first Asian brand CASETiFY has collaborated with for a collection. Last year, CASETiFY released a collaboration with Singapore multidisciplinary design studio Beyond the Vines. The collection was hotel-inspired and featured designs of a hotel front, a poolside and items that can be found in hotels such as a front desk bell, a bed, a valet sign, a porter hat and more. 

"A multidisciplinary design studio, Beyond The Vines is known for its blend of bold creativity and minimalist elegance. Embracing contemporary culture and natural inspiration, they skyrocketed to fame with their viral dumpling bags," wrote CASETiFY Singapore in an Instagram post. "Get ready to redefine your devices with well-designed products — centred around function and accessibility through this collection." 

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