Weekly roundup: Trending Maybank branch, dating apps at the Olympics and more

It has been quite a week for the MARKETING-INTERACTIVE team as we flew to Malaysia for the PR Asia Malaysia conference and also kept up with all that has been trending and talked about this week.  

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry. 

Don't miss: Is the influencer agency space ripe for acquisitions?

1. Why is this Maybank branch in Sabah trending on social media?

There is a new photo spot in Kota Kinabalu (KK), Sabah - and it's a shuttered Maybank outlet located on Jalan Pantai in the Gaya Street Area. The bank has been closed for some time for renovation, but the signboard still remains. 

According to media intelligence firm DATAXET NAMA, a Chinese influencer reportedly took photos at the location and posted them on China's social media app Xiaohongshu.

The images quickly went viral, turning the spot into a popular destination for tourists and brands who began to do the same. 

Read more here.

2. 'Emily in Paris' sparks global demand for marketing jobs and we j'adore it

Tu quoi? Marketing degrees and jobs have seen an increased interest following the release of Netflix's Emily in Paris and we j'adore it. 

According to lead generation service Skyline Social, searches for 'marketing degree' have skyrocketed 88.6% in the United States since the show's premiere in October 2020.

Read more here.

3. Dating apps see Olympic level engagement in Paris during games

This year, the Olympics was held in Paris, France, otherwise known as the city of love. Athletes from all over the world flew into the city for a shot at a medal. However, it would seem that some were looking for a shot at love as well. 

In fact, there have been numerous TikTok videos of dating app users teaching viewers how to successfully match with an Olympian even when they're not located in France.

According to media intelligence firm Truescope, the Paris Olympics has led to a significant increase in Tinder usage in the city of love. With more than 10,000 Olympians and numerous fans in Paris, the app experienced a 20% rise in swipe activity across France even before the games started. 

Read more here.

Looking to check out MARKETING-INTERACTIVE's new podcast series? Watch us on YouTube below:

Alternatively subscribe to our Spotify podcast channel to listen on the go:

Related articles: 
A chronically online creative’s very demure and mindful guide on riding cultural waves authentically
Canadian Pizza shows off new furry family members in adorable 3DOOH ad
SG's new shared parental leave scheme: Are agency leaders prepared?