Weekly roundup: Income Insurance's saga continues, 101 on SearchGPT and more

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It might have been a relatively short week for the Southeast Asia MARKETING-INTERACTIVE team with Singapore's national day falling on Friday but it sure was an action-packed one with DBS chief executive Piyush Gupta retiring after 15 years, NTUC Enterprise and Income Insurance's saga going on very publicly and OpenAI launching a new SearchGPT prototype.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

Don't miss: Was poor comms to blame for the uproar around Income's sale to Allianz?

1. NTUC Enterprise and Income speaks out against former CEO's open letter

NTUC Enterprise and Income Insurance has rebutted an open letter by former CEO Tan Suee Chieh dated 2 August on his personal Facebook account.

The former CEO had raised objections to the Income-Allianz deal and posted the open letter to the Monetary Authority of Singapore (MAS) chairman Gan Kim Yong on Facebook and had asked government regulators to step in. He also criticised several aspects of the deal in the open letter.

Read more here.

2. 100PLUS Malaysia picks new agency for digital and social

Isotonic beverage brand 100PLUS Malaysia has picked IPG's Mediabrands Content Studios (MBCS) as its new digital and social agency of record following a pitch process. The appointment will commence in October 2024.

The appointment of MBCS sees the agency running full service digital campaigns and providing alongside always-on social media management for 100PLUS, it said in a statement.

Read more here.

3. SearchGPT for dummies: 101 on how marketers can prepare for the future of search

Generative AI is quickly changing the way we do things and that includes the way we search for information online. Enter into the chat, SearchGPT: a temporary prototype of new AI search features by OpenAI that gives you fast and timely answers with clear and relevant sources.

SearchGPT is a prototype of new search features designed to combine the strength of OpenAI's AI models with information from the web to give you fast and timely answers with clear and relevant sources, according to OpenAI.

How can marketers prepare for SearchGPT?

Read more here.

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