Korean Air takes flight with modernised version of Taegeuk symbol

Korean Air has unveiled its new corporate identity, revealing a modernised version of its signature Taegeuk symbol, the company's first logo change in 41 years. The redesigned deep blue Taegeuk symbol, displayed at an exclusive event in Seoul on Tuesday (11 March), reflects Korean Air’s heritage while embracing contemporary aesthetics.

In a statement, the airlines said that the updated logo aligns with modern and global minimalist branding trends while preserving the airline’s distinct identity. 

The accompanying logotype, “KOREAN AIR,” positioned next to the Taegeuk symbol, combines the airline’s national prestige with a refined visual identity. Featuring subtle brushstroke-inspired details, smooth curves and open connections, the design aims to offer a modern interpretation of Korean elegance.

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The new branding includes three variations: The full logo featuring both the Taeguk symbol and “KOREAN AIR,” a simplified version displaying only “KOREAN,” and a standalone Taegeuk symbol option.

To strengthen brand consistency, the airline has also introduced a new three-dimensional (3D) motif, inspired by the fluid curves of the Taeguk design. This motif, featuring Korean Air’s signature light blue accented with red, will be prominently featured on key customer touchpoints, including check-in screens, mobile SKYPASS cards, and the airline’s website.

For areas where 3D applications are not possible, two-dimensional (2D) patterns inspired by Korea’s landscapes, Taeguk curves, and traditional “Jogakbo” patchwork will be used on textiles and printed materials.

Korean Air has also developed a proprietary typeface and iconography, reflecting the logotype’s design elements. These new visual assets will be gradually introduced across airport facilities, lounges and inflight environments. The new corporate identity will be phased in across aircraft liveries, inflight services and key customer interaction points.

Additionally, the airlines unveiled its new aircraft livery, showcasing Korean Air's latest prestige suites 2.0 cabin interiors, set to enter service on Wednesday (12 March), operating from Seoul Incheon to Tokyo Narita.

The livery showcases the bold “KOREAN” logotype and features an enlarged logo and symbol for greater visual impact while maintaining overall balance.

While preserving its signature sky-blue color, the airline has introduced a newly developed paint for a metallic effect to enhance its premium image. The traditional cheatline has been removed, replaced by a smooth, flowing curve that sweeps across the fuselage, creating a more refined and contemporary look.

Walter Cho, chairman and chief executive officer of Hanjin Group and Korean Air said, "As a unified Korean Air, we are committed to more than just transportation, we aim to connect people, cultures and the world through the skies. With this foundation, we will build an industry-leading safety system, elevate the customer experience and strengthen trust through open communication with all stakeholders."

"With the full integration of Asiana Airlines, our role as Korea’s flagship carrier has grown even more significant. We will bring together our expertise, refine our strengths and unite cultures to create an innovative, unmatched airline experience," he added. 

Korean Air isn't the only airline revamping its look. In February this year, Australia's Qantas revealed that it was undergoing a major uniform redesign for the first time in over a decade. The announcement came as the carrier ramps up its fleet renewal program, ongoing customer investments and preparations for the launch of "Project sunrise", a campaign to deliver aircrafts capable of ultra long-haul flying. 

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