Weekly roundup: FOOH, HPB's creative pitch results and more

It has been a rollercoaster of a week with interesting appointments, exciting pitch conclusions and intense discussions over new trends in the advertising industry. 

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry. 

1. Procter & Gamble's SVP skin and personal care exits after 25 years

This week, Priyali Kamath stepped down as Procter & Gamble's (P&G) senior vice president, skin and personal care after 25 years in the company, she confirmed to MARKETING-INTERACTIVE.

She will be joining global FMCG Imperial Brands as its president for the AAACE region (Africa, Asia, Australasia, Central & Eastern Europe).

Read more here.

2. Health Promotion Board picks new creative agency

Singapore's Health Promotion Board (HPB) has picked TBWA\ Singapore as its new creative and marketing agency to handle its creative strategy, production, social media, omnichannel marketing work and more.

The results come after a competitive pitch that saw McCann Worldgroup Singapore, Ogilvy Singapore, Publicis Singapore and TBWA\ Singapore going head-to-head. 

Read more here.

3. What are some of the must-know rules and regulations around fake OOH ads in SG?

Fake Out of Home (FOOH) ads have become the industry's new favourite plaything as we see increased use of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI).

However, with significant guidelines and regulations in the OOH space, how are FOOH ads being regulated in Singapore considering that they are a relatively new medium?

Read more here.

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