Weekly Roundup: OpenAI’s potential new logo, is the word 'Google' losing its shine and more

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Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. Digital Marketing Asia (DMA) Singapore and DMA Indonesia is just days away next week and the MARKETING-INTERACTIVE team has been hard at work writing stories, getting all the little bits and bobs done for the conferences and more.

We can't wait to host our industry as we hear from rockstar speakers such as Neil Patel, co-founder of NP Digital, Intel, Razer, L’Oréal and more.

Of course, that's for next week. This week has been nothing short of insightful as we tackled Google's search dominance, TikTok's new search ad offerings, YouTube's new pause ads and more.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

Don't miss: YouTube's pause ads: Will 'pause-vertising' cause more ad fatigue?

1. Why is OpenAI’s potential new logo making its staff so upset?

OpenAI, the parent company behind ChatGPT is getting a new look, but its employees aren’t happy about it. During a companywide meeting, the new logo concept, which has been about a year in the making, was revealed to be as a simple black "O" resembling a ring or zero.

This was met with lukewarm enthusiasm given the drastic design contrast with the current hexagonal flower symbol. According to an article on Fortune, the new design struck some employees as “ominous and lacking creativity”. Some also voiced their dislike for it openly. Fortune also said that in a detailed brand book from September 2022, OpenAI called its logo its “ most recognisable brand element”.

Read more here.

2. FCM Travel Asia picks new head of marketing

Corporate travel solutions firm FCM Travel Asia has named Gursheel Dhillon as its new head of marketing, according to Dhillon when MARKETING-INTERACTIVE reached out. She will be handling Singapore, Malaysia, China, Hong Kong, India and Japan in her new role.

Dhillon, a seasoned marketer and communicator, has been a pivotal part of the business, overseeing public relations and communications across six key markets in Asia thus far. She joined the team in 2023 as its regional PR and communications lead.

Read more here.

3. Is the word 'Google' losing its shine as search pivots?

The word "Google" was first added to the Oxford English Dictionary in 2006. Since then, it has become a verb and nowadays, it is pretty common to ask someone to "just Google it". However, with search trends shifting to social and generative AI platforms disrupting discovery, younger generations are now reportedly 'searching' and not 'Googling' anymore.

According to Bernstein analyst Mark Shmulik who was quoted in a Fortune article, younger audiences are increasingly heading to social media platforms such as TikTok for restaurant recommendations, directly to scaled aggregators such as Amazon for retail, and Generative AI search such as ChatGPT to get their homework done.

Read more here.

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