WE Communications opens new office in Malaysia amidst Asia expansion

Global communications consultancy, WE Communications (WE), has expanded into Malaysia through WE company Chase Advisors.

This strategic move was done in response to the growing demand for regional communications and advocacy services across multiple industries, including consumer goods, finance, healthcare and technology, it said in a statement. 

“Malaysia is a crucial market for businesses expanding both regionally and globally,” said Kass Sells, CEO of International, WE. “With Southeast Asia’s expanding middle class, dynamic digital ecosystem, and strong economic ties between the United States and Malaysia, it’s the perfect time for WE to deepen our presence here and leverage opportunities for growth across the region.”

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This move aligns with WE’s strategic focus on Asia, enabling the agency to continue growing its regional presence while combining global expertise with market insights in a way that speaks to local audiences.

Chase Advisors will offer a comprehensive suite of WE services, including policy advocacy and advisory, data and analytics, stakeholder engagement, and strategic communications. The office will be led by Kanesan Veluppillai, managing director, Malaysia, and supported by a team of experienced communications professionals.

“Our team in Malaysia brings a wealth of knowledge in local market dynamics and regulatory environments,” said Kanesan. “We are eager to deliver insights and strategies that will help our clients thrive in this rapidly evolving environment.”

“Due to the dominance of social media, mobile-first audiences and an appetite for hyper-localized content, businesses need a trusted partner to help them navigate an increasingly complex landscape. Our blend of experienced local talent combined with our global specialists creates a compelling advantage. I am excited to see the great work that will come out of our Kuala Lumpur team," said Nitin Mantri, regional executive managing director for Asia-Pacific, WE, and group CEO of Avian WE.

“Malaysia plays a strategic role in global trade and digital infrastructure, and we believe there is significant opportunity ahead of us,” said Manash Neog, managing director, Chase APAC. “Expanding into Malaysia is a natural next step in the Southeast Asia growth strategy, and we have our sights set on further growth into Indonesia.”

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