Volkswagen Group Malaysia hires PR agency

Volkswagen Group Malaysia has handed its public relations account to Geometry Global Public Relations - a PR unit under Geometry Global Kuala Lumpur.The agency will be responsible for steering the brand’s communication, public reputation, perception and critical stakeholder issues while navigating the brand forwards in an increasingly fluid media environment.The team will be merging insights from traditional, digital and social media. Geometry Global PR aims to revolutionise traditional PR core strengths into generating a content rich strategy that is able to plug into multi-channel adaptations.Martina Berg, marketing director of Volkswagen Malaysia said to turn around an already challenging market like Malaysia, the company was “seeking a team who look beyond traditional media, is pragmatic and nimble, yet in tune with the brand.”“Geometry PR is exactly that team with the skill sets we want. We look forward to a long and fruitful relationship with the team in re-connecting and regaining foothold with Malaysian consumers,” Berg said.Kenny Loh, country manager of Geometry Global said:“This win seals the deal in legitimising our PR Unit here in Geometry Global, Malaysia. Led by managing director Vivian Tan-Higgs, we’ve adapted traditional core PR strengths into an integrated multi-disciplinary and multi-channel approach benefiting clients who need an edge.”This win adds Volkswagen Malaysia to the blue-chip roster of Geometry Global Public Relations’ key relationships which is now inclusive of the most exciting FMCG and lifestyle brands in market such as Tiger Beer, Guinness, Moët Hennessy Malaysia, Dunlopillo, Sacoor Brothers and British American Tobacco (Corporate Communications).Meanwhile, yesterday A+M reported that Volkswagen is also looking for an agency to help with its branding.