VML APAC co-CEO Audrey Kuah exits agency

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML said that her decision to transition out of the role is to pursue new opportunities. "While we are sad to see her go, we're excited for her as she embarks on this new chapter," said VML. 

"Kuah played a critical role to the success of both Wunderman Thompson and VML. Her leadership, experience and passion have been invaluable during the period of transformation. We wish her all the best in her future endeavours," added VML. Moving forward, Yi-Chung Tay, previously co-CEO along with Kuah, will assume the role of CEO, leading VML APAC into its next chapter. 

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Kuah has had a long career in leading agencies. Prior to taking on the role of co-CEO of VML APAC in January 2024, she had a brief stint as the CEO of Wunderman Thomson APAC in 2023 and had an eight-year run at dentsu international where she held the roles of executive director, media practice, APAC; managing director, global data innovation centre; client chief officer, SEA and CEO, Aegis Media Singapore. 

Her longest stint was over 10 years at GroupM where she first joined in 2000 as director of Mindshare, before taking on the role of general manager of Maxus Singapore in 2003 and director of Asia Pacific for Mediacom, business development and strategic in 2006. 

Kuah has also lead brands in her career, including group managing director and head of marketing, global consumer financial services at OCBC Bank and assistant manager at United Overseas Bank.

Earlier in February this year, VML Singapore's chief client officer Rhys Taylor stepped down from the role to join Publicis Groupe Hong Kong in the newly created role of managing director, global client lead. 

Reporting directly to Tom Kao, CEO, Publicis Groupe Hong Kong, Taylor will lead the Cathay account across creative, media, social, content and events. In this newly created role, Taylor will draw on his extensive expertise to develop innovative, client-focused solutions and ensure the delivery of outstanding service. He will also strengthen the team leadership servicing Cathay, with his experiences to boost the team's ability to deliver greater value for Cathay. 

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