UNIQLO brings Stylehint app to Singapore

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Japanese global apparel retailer UNIQLO has launched a new mobile app where customers can upload photos of items they love and match it to similar UNIQLO styles. The app titled Stylehint is currently available in Japan, the United States, some European markets as well as Thailand and Philippines.

Stylehint functions as a style search engine for its users and embeds links to UNIQLO’s eCommerce site. Stylehint also enables UNIQLO LifeWear fans to swap styling suggestions and shop curated looks posted by fellow fashion-focused members of this worldwide digital community.

UNIQLO staff also play a key part in Stylehint, with fresh outfit inspirations from employees every month. These outfits are based on what is trending or new in store for the month, so that users can be inspired and shop in a timely manner.

“What’s powerful about Stylehint is that it allows customers to inspire and be inspired by the fashion community, in Singapore and beyond, and to experiment with styles across different occasions,” said Joyce Tan, Marketing Director of UNIQLO Singapore.

She added that the app is aligned to its LifeWear philosophy of creating clothing to make everyone’s lives better. “Stylehint means our customers here can discover what is perfectly suited to them at the click of a button,” said Tan.

On the advertising front, late last year UNIQLO Singapore appointed Carat to manage integrated marketing solutions. The agency will be responsible for omnichannel planning and performance marketing to drive full-funnel outcomes for the apparel brand. Incumbent Havas Media, which won the account in 2019, declined to pitch.

The appointment marks a return of the UNIQLO Singapore account to dentsu Singapore as Carat and Columbus were previously managing media duties for the apparel brand prior to Havas Media. Meanwhile, UNIQLO came out as the best fashion retailer in Singapore, Malaysia and Indonesia in last year’s Retail Rankings by YouGov.

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