UA Finance helps Endy Chow beat financial monsters in latest campaign

Moneylender UA Finance has launched a campaign featuring singer Endy Chow to showcase its capability to help the public when they have financial difficulties.

In collaboration with M&C Saatchi Spencer, UA Finance hopes to revitalise the brand with a campaign targeting the public, particularly the younger segment. The centre of this campaign's concept is an iconic arm, which, according to UA Finance, will empower people anytime when they have unimaginable difficulties.

The video was directed by Film Factory's Man Chung. The company also collaborated with Japanese special effects studio Tsuburaya Productions as it shipped four original Ultraman series monsters directly from Japan for this campaign. In the video, Chow fights with the monsters with the help of the arm provided by UA Finance.

Speaking of featuring Chow, Philip Tsang, business partner at M&C Saatchi said, "His previous movie image meets UA Finance's business nature, knocking out the problems in seconds."
In addition to the video, the campaign also offers OOH ads such as billboards and point of sale materials. Moreover, thousands of UA Finance bottled soda water are given out to symbolise the instant relief after UA's empowerment. These bottles of branded soda water will be distributed on the street, as UA Finance will also launch a truck carrying the gigantic iconic arm. The bottled water will also be delivered to some of their outlets.

Moving forward, UA Finance will organise a mini-concert with Endy Chow as an exclusive experience for the company's customers.