Tyre manufacturer, Goodyear Malaysia appoints new PR and digital comms agency

Tyre manufacturer, Goodyear Malaysia has appointed SLPR Worldwide as its public relations and digital communications agency to spearhead its PR duties in Malaysia.

The appointment is effective immediately following the announcement.

According to a release to the press, the agency has been tasked to elevate Goodyear's reputation as the premium tyre brand in Malaysia, greater stability and safety on the road.

Goodyear Malaysia's tyre innovation will be communicated through various media channels, including digital and traditional platforms. The campaign aims to reinforce the brand's commitment to safety and reliability on the road and its status as the leading premium tyre brand in Malaysia.

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Currently, Goodyear Malaysia boasts 250 Goodyear Autocare stores across the country, providing easy access for customers to purchase, repair, or replace their tyres.

Michelle Wo, the marketing director of Goodyear Malaysia said that it is thrilled to partner with SLPR Worldwide to pioneer revolutionary tyre technology to bring road safety and comfort. “Our customers' safety and satisfaction are our utmost priority, and we are committed to producing the best quality tyres that meet their needs. We are confident that SLPR Worldwide's unique PR approach and execution will effectively communicate our values and vision to the masses,” she added.

SLPR’s senior partner and group chief operating officer, Leon Tang said that the partnership with Goodyear Malaysia is a true testament to the PR expertise and spirit of innovation that SLPR provides.

"As one of the leaders in the PR industry, we have a long history of helping top-tier brands achieve their PR communication goals. Our creative and strategic PR approach, combined with a deep understanding of the media landscape in Malaysia gives us the confidence that we can assist Goodyear Malaysia achieve its communication goals and elevate its brand reputation,” he added.

A+M has reached out to SLPR for more information on the appointment. 

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