Twitter revamps website, starts blog series on rebuilding strategy

Twitter has unveiled a revamped Twitter.com and a blog series called “New Nest: Building the New Twitter.com” to explain how it rebuilt the website. New features include a new look, faster navigation and personalisation options.

In the one of the posts, Twitter's engineers explained that the decision to rebuild the website arose from the difficulty the web team faced in delivering the company's promise of bringing its features to everyone on the web due to its "large user base and the variety of devices they use". After using several approaches to fix the problems, the team found that many stemmed from old architectural decisions. The team therefore, sought to build a faster and richer experience by putting in place systems to make Twitter.com more performant and efficient, and adding functionality to make the site more immersive. One of the team's first priorities was to unify mobile and desktop architectures.

The changes, according to Twitter in a separate blog post, "make conversations easier to find and follow and just a bit more fun". They include bringing content found in Twitter apps to the website, so users can expect more live video and local moments personalised for them. Additionally, they can get context with profile information within conversations and check Top Trends in any view. Direct messages have also been expanded to allow users to see their conversations and send messages all from the same view.

The revamped site also brings users easier access to their favourite features by making it easier and faster to jump between different tabs. Bookmarks, lists, and profile are now up front on Twitter's side navigation. Users can also switch between accounts faster directly from the side navigation. Meanwhile, Twitter has also launched dark mode themes Dim and Lights Out to allow users to personalise Twitter.

Read more:
How Twitter is striving not to be forgotten in the digital advertising game
Twitter reveals daily users and its a mixed bag