Twitter hands Mitchell Kreuch SEA MD mandate

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Twitter has named Mitchell Kreuch its new MD of Southeast Asia, reporting to Yu Sasamoto, Twitter's VP of APAC. Based in Singapore, Kreuch (pictured) will be responsible for continuing and accelerating Twitter's revenue growth in Southeast Asia. Before this, he led Twitter's agency development in Asia Pacific for the past two years and has been a key part of its successful agency approach across the region. He succeeds Arvinder Gujral who left last August.

Before joining Twitter, Kreuch spent nearly three decades in the sales, marketing, and media industries across the US and in Asia Pacific. He has worked for brands including The Walt Disney Company, Yahoo!, and The New York Times.

Kreuch said continuous growth in Southeast Asia is a top priority. "Having led agency development in the Asia Pacific region for the past two years, I am very excited to expand the role to lead the revenue growth team in the Southeast Asia region," he said.

Through Sasamoto's leadership and collaboration with the team across the region, Kreuch said he looks forward to unlocking more opportunities and continuing to showcase Twitter's values to help brands stay connected with its audiences in the region.

Meanwhile, Sasamoto said the team is excited to have Kreuch lead its revenue growth and continue accelerating this aspect across the Southeast Asia region.

"With Kreuch's extensive experience in sales, media, and marketing over the past three decades, I'm confident that he will be a strong leader for our Southeast Asia sales team, strengthen our client and partner relationships across this region, and increase our commitment to Southeast Asia as a high-growth region for Twitter," he added.

The social media company also witnessed a leadership change on a global level last year when Parag Agrawal replaced Jack Dorsey as CEO. Dorsey explained last year that Agrawal has been his choice for some time given how deeply he understands the company and its needs. "Agrawal has been behind every critical decision that helped turn this company around," Dorsey said back then.

Agrawal joined the team in 2011 as a distinguished software engineer, according to his LinkedIn. Before that, he was on AT&T Labs' research team. He also worked in research at Microsoft and Yahoo! .

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