Twitter unveils 'Super Follows' with T&Cs on endorsements and revenue for creators

Twitter has officially launched “Super Follows”, a new way for people to earn monthly revenue by sharing subscriber-only content with their followers on Twitter. According to Twitter’s blog post, creators will be able to set a monthly subscription of US$2.99, US$4.99, or US$9.99 per month to monetise bonus, behind-the-scenes content for their most engaged followers on Twitter. Followers will also get extra special access to their unfiltered thoughts, early previews, and subscriber-only conversations from their favourite accounts.

To be eligible for the current waitlist, creators need to meet certain requirements such as having 10,000 or more followers and having tweeted 25 times within the last 30 days. If a Super Follows creator is found unable to fulfill the requirements at any time after approval, Twitter may pause his or her ability to participate.

Super Follows creators will also have to adhere to Twitter’s Super Follows Creator Terms, including full disclosure of any participation in paid partnerships; such as product placements, endorsements, and advertisements.

At the same time, Super Follows creators can only monetise content that is original and authentic, or otherwise content that they have the right to monetise. If they share third-party content, they must have the appropriate legal rights to do so. According to the terms, this applies to background music used in original-content videos as well. 

The Creator Terms also state that if creators do not provide any Super Follows features or benefits, they may not be entitled to receive any share of the revenue from any and all subscriptions sold to their Super Follows accounts. Additionally, Super Follows accounts that are found to be inactive frequently may be removed from the programme.

As Super Follows is still a new feature, only a small group within the US who applied can set up a Super Follows subscription. Currently, only iOS users in the US and Canada can Super Follow accounts, and the feature will be rolled out to iOS users globally in the next few weeks. According to Twitter’s blog post, the feature will be made available on Android and twitter.com soon. At the same time, users can continue to apply to join the waitlist to set up a Super Follows subscription by swiping open the sidebar on their Home timeline, tapping on “Monetisation'', then selecting “Super Follows”. 

Meanwhile, Twitter phased out its Fleets feature last month, less than a year after it was introduced last November. Fleets was developed with the aim of sharing momentary thoughts and help start conversations, sticking around only for 24 hours. According to Twitter, the company had initially received positive engagements through its tests in Brazil, Italy, India and South Korea. With the removal of Fleets, Twitter still plans to make full use of the space at the top of its timeline.

Earlier this year, Twitter began trials for its “Shop Module” function, a dedicated space at the top of a profile where businesses can showcase their products. A profile with the Shop Module enabled would allow users to scroll through the carousel of products and tap through on a single product to learn more and purchase, within an in-app browser without leaving the app. Through this, Twitter is exploring how shippable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them.

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