Twitter-FB troll: Brands join in on the fun

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More brands have joined in on the fun to troll Facebook on Twitter, taking the lead from the latter which got the ball rolling yesterday after Facebook, Instagram and WhatsApp went dark in a global outage that lasted for about six hours. Brands such as McDonald's, Google Play, adidas, Tampax, McLaren, and Lionsgate among others, joined in on the fun.

McDonald's asked Twitter if it needed anything, to which the latter responded "59.6 million nuggets for my friends".

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Google Play chimed in as well, asking followers what mobile games they are playing to pass the time.

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Adidas commented on the long outage of Facebook and its owned platforms by responding to the tweet with a quirky image.

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Meanwhile, Tampax went for some tongue-in-cheek humour with its Twitter response, saying it would "insert (itself) right here".

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Sony Music posted a meme of three people dressed as Spider-Man, pointing fingers at one another. It labeled each of them as "Facebook", "Instagram", and "Twitter," and added the caption "let's not point fingers".

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Lionsgate also joked about the platforms' predicament, saying that their "social media managers everywhere are crying shaking throwing up".

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Oscar Mayer simply lauded Twitter for its all-too-sudden booming popularity, saying that Twitter was "made for this moment".

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Meanwhile, brands such as Burger King, UNO, OnlyFans, and Reddit got the conversation started with Twitter by responding "Hi." Even the Israel Defence Forces also jumped on the hype, telling the three apps that should they need any help, IDF tech support is active and always ready to lend a hand. The tweet saw responses from prominent figures as well. Retired NASA astronaut joked about the outage situation with a simple meme. He added that the platforms were "not working (in space) either".

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At the same time, Ben Hill, marketing director at Mars Wrigley Australia took the opportunity to promote the brand's Snickers bar. In his LinkedIn post, Hill uploaded a picture that said "Maybe the internet just needs a Snickers", adding that it seems the Internet is not the Internet when it's hungry. This was a play on the snack's iconic advert which told viewers to have a Snickers bar when they're not feeling themselves because they may be just hungry for a snack.

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Facebook, Instagram and WhatsApp went down on Monday at around 12 am Singapore time, according to multiple media outlets including Wall Street Journal, Channel NewsAsia, and BBC, and only came back online at 6 am. Facebook later revealed in a blog post that configuration changes on the backbone routers that coordinate network traffic between its data centres caused issues that interrupted communications. The disruption to network traffic had a cascading effect on the way its data centres communicate, bringing its services to a halt.

"The underlying cause of this outage also impacted many of the internal tools and systems we use in our day-to-day operations, complicating our attempts to quickly diagnose and resolve the problem," it added. Facebook also said that there is no evidence that user data was compromised as a result of the downtime.

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