Trip.com Group empowers travellers with new suite of AI capabilities

Travel service provider Trip.com Group has unveiled a series of enhanced services aimed at empowering travellers through AI-led capabilities and knowledge.

To ensure a seamless booking experience for its users, Trip.com Group has launched a series of AI-enhanced curated lists. These lists, include ‘Trip.Trends,’ ‘Trip.Best,’ and ‘Trip.Deals,’ which aim to cater to users' diverse needs and preferences by capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions.

Don't miss: Expedia launches in-app travel planning experience powered by ChatGPT

Each list focuses on a different consumer group and market position.

‘Trip.Best’ enables global travellers to select the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle choices such as restaurants, nightlife, bars, and shows. The list is curated by examining various travel products on Trip.com and scoring them based on an algorithm, with only the top 1% of products featured.

‘Trip.Deals’ is designed for budget-conscious users who are looking for the best deals on flights, accommodation, and travel destinations. The list is curated based on various factors, such as historical and projected price changes, as well as current travel expenses.

‘Trip.Trends’ tracks the most popular travel topics and events in different markets, based on user searches across various platforms including Trip.com, mainstream online search engines, and social media. This feature aims to provide users with up-to-date information on the most exciting and current activities and events worldwide and in their local areas.

Speaking at Trip.com Group’s AI-driven strategy press conference, James Liang, co-founder and executive chairman of the board of Trip.com Group, said that tourism will continue to be an important industry in a smart society, as it satisfies people’s innate desire to travel and explore. “Artificial intelligence cannot replace this experience but can help to advance it. Trip.com Group will actively embrace technological development and use advanced AI-driven services to improve the travel process and overall experience,” he added.

CMO of Trip.com Group, Bo Sun added, “We have seen a strong recovery in travel across various markets – with many having reported numbers surpassing the pre-pandemic levels. We are delighted to launch this series which will further enable our customers to plan and book their next perfect trip, depending on their requirements and preferences.”

According to a release to the press, Trip.com Group expanded its range of content offerings during the pandemic, such as Trip Moments on Trip.com, livestreaming, and Star Hub - the Group's enhanced marketing tool for suppliers to enhance their marketing efforts.

In 2022, the number of influencers on the Group’s content platforms increased by 47% year-over-year, the company’s statement said, while user-generated content also rose by 33% compared to the previous year. Additionally, the average amount of content viewed per user continued to increase.

CEO of Trip.com Group, Jane Sun added that one of Trip.com Group’s priorities is to empower consumers to make informed decisions. “Going forward, we will continue to harness technology to enhance user experiences and unlock new value for our customers,” she added.

MARKETING-INTREACTIVE has reached out to Trip.Com for more information. 

On the revenue front, Trip.com said earlier this year that it is planning to increase sales via its online travel platform to RMB$1tn this year. According to an interview with China Central Television, James Liang Jian Zhang, chairman of the company, said that reaching the target could also promote the overall travel industry in China.

Liang also said that spending through the Trip.com platform had reached hundreds of billions of yuan before the pandemic. Despite the pandemic had hit the company's business significantly, Liang believes travelling in 2023 will be even better than pre-Covid period.

"It is estimated that the third and fourth quarters of 2023 will see some retaliatory consumption within the tourist industry," he said.

Related articles:
Trip.com plans to boost sales to RMB$1tn in 2023
Trip.com partners with 100 KOLs to celebrate travel in a snap
Trip.com and STB collaborate on marketing campaigns in key countries