Traveloka refreshes tagline in a bid to ignite happiness in all

Traveloka has unveiled a new tagline, “Life, Your Way”, reiterating its commitment to delivering tech-driven customer experiences through its comprehensive range of services. The new tagline reflects Traveloka’s mission to enable consumers to discover travel experiences that cater to their unique preferences.

Alongside the new tagline is a brand campaign that will run across the region starting today, with a one-minute video, and other creative executions. MARKETING-INTERACTIVE has reached out to Travekoka for additional information.

CMO Shirley Lesmana explained "Life, Your Way" is the company's way of showing that it can help support and enhance their travel experience on its tech-driven platform.

“We will continue to strengthen our standing as a leader in the travel industry, within the region, while enhancing our offerings to value-add for our consumers. We understand that happiness may come in varied forms for different travellers and for different occasions. Our new tagline, ‘Life, Your Way’ reinforces our commitment to igniting happiness in everyone," she added.

The tagline refresh comes as Southeast Asia is seeing signs of recovery. Traveloka's data showed that by the end of the third quarter of this year, there has been more than a five-times increase in travel bookings for international destinations, and a more than 30% uplift in bookings for domestic destinations. Overall flight bookings jumped four-fold when compared to the year before.

Traveloka is present in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. It offers consumers over 1.8 million accommodations around the world, more than 110,000 experiences in 60 countries, over 200 airlines, and over 30 payment options.

(Read also: 'Marketing a full brain exercise,' says Traveloka CMO who started career in finance)

Separately, Traveloka has been inking partnerships to woo tourists in Southeast Asia. In October, it partnered Tourism Malaysia to promote the country as the holiday destination of choice, targeting consumers in Singapore, Indonesia, and Thailand, as well as the domestic market within Malaysia.

In August, it tied up with Thailand's Oil and Retail Business Public Company to offer holistic and enhanced lifestyle services to the latter's customers and merchant partners. It is also currently engaged in a year-long tactical campaign together with the Singapore Tourism Board and Trans Media Digital to draw Indonesian travellers to Singapore.

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